Name: PODCAST DROP: Latest Self-Publishing News with Dan Holloway
Start: 2026-07-03T13:00:00+01:00
End: 2026-07-03T14:00:00+01:00
Location: ALLi Podcast

Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the ‘paradox of choice’ and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller’s recommendation.

Indie Author Lab Debuts as London Book Fair Opens Its Doors to Self-Publishers with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice.

News Podcast: ALLi Launches Indie Author Bookstore; Barnes & Noble and Waterstones Prepare Stock Market Return

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway previews the upcoming London Book Fair and highlights the launch of ALLi’s new Indie Author Bookstore, a showcase for books by ALLi members. He also reports on plans for Barnes & Noble and Waterstones to return to public markets, Spotify’s introduction of audiobook charts to boost discovery, the continuing decline of mass market paperbacks, and new data showing podcasts overtaking talk radio in the United States.

Inspiration Podcast: More Money and Meaning — ALLi’s Latest Projects for Indie Authors with Orna Ross

On the Self-Publishing with ALLi Podcast, Orna Ross talks about the latest ALLi projects designed to support both the creative and commercial sides of an indie author’s life. In this episode, she discusses the new indie author bookstore, the Indie Author Income Survey, and why understanding your own definition of success matters as much as the numbers. Orna encourages authors to think about what “enough” looks like in their writing lives and offers practical steps to move toward those goals, whether that means updating your author profile, planning your next release, or carving out regular time for business decisions.

November 16, 2025
ALLi Editorial
Podcast
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