Whether we like it or not, when we have something to sell, be it books, services or something else, then we are going to have to get our hands dirty and sell ourselves or our products. Pitching is something we can all be better at. Which is why today, the Alliance of Independent Authors AskALLi team is talking all about how to pitch blogs, podcasts and traditional media.
SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
Wondering how to attract more attention to your author website when you're not yet a household name? Try crimewriter Barry Faulkner's approach: set up a blog about a specialist topic of interest to potential readers of your genre instead.