In this session Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers. The key to creative marketing is to align the words inside the book(s) with the messages you're sending out to the world.
Orna Ross, Director of the Alliance of Independent Authors, Jay Artale and David Penny welcome you to the latest Indie Author Fringe conference, and highlight the wealth of information and learning available over the next 24 hours.
We want to make sure that indie's all over the world know about our #IndieAuthorFringe event. Please help us out by spreading the word to other writers and authors you know, and let the writing groups and communities you're part of know about the event too.