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Does Social Media Still Sell Books?

Does Social Media Still Sell Books? With Orna Ross

Orna Ross explores what social media can — and can't — do for indie authors in a landscape that has changed beyond recognition. Listen for tips on how to audit what social media truly costs you in time, money, and creative energy; a comparison of the top ten platforms for authors in 2026; and questions that point you to the right platform for you — or help you decide whether social media is worth your time at all.
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Mastering Author Branding

Mastering Author Branding with Andrea Jo DeWerd: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience.
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Engage Readers

Engage Readers Without Selling Out — Diane Vallere’s Approach to Promotion: The Self-Publishing with ALLi Podcast

On the Self-Publishing with ALLi Podcast’s Branding, Marketing, and Promotion stream, Dale L. Roberts talks to best-selling mystery author Diane Vallere about how she leverages social media to boost book visibility and engage readers without the hard sell. Dale and Diane discuss strategies for maintaining consistent and engaging content and creative ways to connect with an audience.
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