Name: PODCAST DROP: Latest Self-Publishing News with Dan Holloway
Start: 2026-02-27T13:00:00+00:00
End: 2026-02-27T14:00:00+00:00
Location: ALLi Podcast

New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms.

Advice Podcast: Three Trends for 2026 — Transformation, Trust, and the ‘Agentic’ Shift with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn compare notes from the indie front line, drawing on Jo’s new novel and her renewed focus on business basics for ALLi’s Indie Author Lab at the London Book Fair, alongside Orna’s shift to Substack and a clear-eyed look at what is changing fastest for authors. In this forward-looking conversation, two self-publishing veterans unpack agentic AI, the challenge of staying discoverable in a sea of content, and how permission-based audiences, reader trust, and real-world connection can make authors harder to replace.

Advice Podcast: Business Models and Ethics for Indie Authors With Orna Ross and Joanna Penn

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn focus on business models and ethics for indie authors. They look at how “windowing” releases and short KU stints can fit into a publishing strategy, and why managing cash flow is critical for crowdfunding and direct sales. They also examine the collapse of Unbound/Boundless, highlighting the importance of rights-reversion clauses in contracts, and discuss issues of reader trust in memoir. The conversation extends to pen names, ghostwriting, and AI, emphasizing the need for transparency in building lasting relationships with readers.