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Purpose-Led Publishing

From First Book to Second: Production and Distribution Choices in Purpose-Led Publishing, with Anna Featherstone and Sarah Martin

Anna Featherstone talks with author Sarah Martin about the production and distribution of her two purpose-led nonfiction books, Dear Psychosis and Dear Carer. Sarah explains how she built a professional publishing team, changed her approach for her second book, secured consignment with a local bookstore, and used speaking engagements—including one that generated a 260-book order—to reach readers.
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Bulk Sales

Audio Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnerships, and strategic gifting as alternatives to retail, with a focus on long-term visibility and opportunity.
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