book marketing strategies Archives

Mastering Author Branding with Andrea Jo DeWerd: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience.

ALLi Members Set Bold Goals for 2025

As 2024 comes to a close, many indie authors are already turning their focus to the opportunities and challenges of 2025. From creative shifts to business strategies, they’re making plans to elevate their careers in the coming year. Members of the Alliance of Independent Authors shared their goals for the year ahead, offering a glimpse into the exciting changes they’re preparing to make.

How to Market and Promote Your Book When Publishing Wide: The Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In this month's episode of Reaching More Readers, Holly Greenland and Dale L. Roberts discuss the best practices for marketing and promoting your book when publishing across multiple platforms. They cover how to communicate to your readers in a clear and concise way that gets hits, along with the hidden benefits of creating a universal book link (UBL) for your book when publishing wide.

September 25, 2024
ALLi Editorial
Podcast
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Best Marketing Investments for Indie Authors: The Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In this month's episode of Reaching More Readers, Holly Greenland shares new research suggesting that financial investments in marketing do pay off for many self-published authors. But where should you make those marketing investments, and how can you ensure you're spending wisely? Dale L. Roberts and Holly discuss their views and experiences, offering practical tips to help you make informed decisions.