Mastering Author Branding with Andrea Jo DeWerd: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts
In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience.
