When Platforms Collapse: Authors Move to Diversify
Authors who built their audience on TikTok got a harsh reminder on January 17: any platform can disappear overnight, and it is important to diversify. The brief shutdown sent authors scrambling for alternatives, forcing many to rethink their dependence on a single platform. While TikTok returned after twelve hours and received a temporary reprieve, the scare highlighted a bigger issue—Amazon, Meta, and other platforms have also suspended or restricted authors’ accounts without warning, often with little recourse.