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Indie Author Fringe October 2017: AGENDA

Frankfurt Book Fair 2017 FBF IAF LogoJoin us on October 14th at 10 am (Frankfurt time) for the third in 2017's three Indie Author Fringe online conferences featuring 24-hours of non-stop expert speakers from all over the world.

Then join the speakers after their sessions at the Speaker and Sponsor Hangout where you put them in the Hot Seat to ask any questions you might have, or leave your feedback or questions in the comments section of their session.

Click on any of these links after their allotted time to view the session, or just visit our home page at any point during the Indie Author Fringe Conference to catch up on all the sessions that have already been published.


Session links below will become active at the allotted time--you will reach an error page if you click on a session link before it goes live.


Orna Ross

WELCOME TO INDIE AUTHOR FRINGE 2017

Orna Ross, Director of the Alliance of Independent Authors, and the Indie Author Fringe Team introduce the third Indie Author Fringe Conference of 2017.

david-penny-head-shoulders-web

Headshot of Jay Artale

14 October • 10:00 am • FRANKFURT
14 October • 04:00 am • NEW YORK
14 October • 01:00 am • LOS ANGELES
14 October • 07:00 pm  • SYDNEY
Video

Stephanie Chandler

THE PROFITABLE INFLUENCER: REVENUE STREAMS TO GROW YOUR PUBLISHING BUSINESS

Because only a small percentage of authors earn a living from their books, most need to develop additional revenue streams. In this content-rich presentation, Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. 

Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with powerful methods for growing your author business in ways you haven’t yet imagined!

14 October • 10:15 am • FRANKFURT
14 October • 04:15 am • NEW YORK
14 October • 01:15 am • LOS ANGELES
14 October • 07:15 pm  • SYDNEY
Video

Tara R. Alemany

tara-alemany

FAILING FASTER TO SUCCEED AS AN AUTHOR

Wouldn’t it be great if you knew, before investing all that time and effort, that there was an eager market willing to pay for your book? A little bit of market research can go a long way toward ensuring the financial success of your work. Learn how to test out topic ideas and to refine them into ready-to-sell titles with eager markets.

14 October • 11:00 am • FRANKFURT
14 October • 05:00 am • NEW YORK
14 October • 02:00 am • LOS ANGELES
14 October • 08:00 pm  • SYDNEY
Video

Kerry Gardiner

CHATBOTS: THE NEW BOOK MARKETING PHENOMENON AUTHORS CANNOT IGNORE

Chatbots are an incredibly powerful tool that can help you read a wider audience, combat mailing list fatigue, and engage with your readers in a way that a newsletter can’t. Kerry will show why you should have your own chatbot, the benefits of having one, and dispel some of the negative connotations that spring to mind when you hear the word ‘bot’.

14 October • 12 noon • FRANKFURT
14 October • 06:00 am • NEW YORK
14 October • 03:00 am • LOS ANGELES
14 October • 09:00 pm  • SYDNEY
Video

Barbara Hayes & Maureen Duffy

PAYMENTS TO AUTHORS: PAST CAMPAIGNS & FUTURE POSSIBILITIES

Novelist, poet and playwright Maureen Duffy, who has been at the forefront of international campaigns for authors’ rights for decades, in conversation with Barbara Hayes, of Public Lending Right (PLR) International and Deputy CEO of the UK Authors' Licensing and Collecting Society (ALCS). Their wide-ranging discussion takes in the value of intellectual property, how campaigns of the past were won and the future for micro-payments to authors on a global scale.

14 October • 01:00 pm • FRANKFURT
14 October • 07:00 am • NEW YORK
14 October • 04:00 am • LOS ANGELES
14 October • 10:00 pm  • SYDNEY
Video

Kinga Jentetics

THE INTERNATIONAL OUTLOOK FOR INDIE AUTHORS: ADVICE FROM PUBLISHDRIVE

From the International Self-Publishing Programme at Frankfurt Book Fair, Kinga Jentetics CEO & Co-founder of PublishDrive, and one of Forbes "30 under 30" in 2017, explains the challenges and joys of international book distribution for authors.

14 October • 02:00 pm • FRANKFURT
14 October • 08:00 am • NEW YORK
14 October • 05:00 am • LOS ANGELES
14 October • 11:00 pm  • SYDNEY
Video

Mark Dawson

SEVEN NEW TRENDS IN DIGITAL BOOK ADVERTISING FOR AUTHORS

There's more to digital advertising than Facebook ads. In this candid interview, bestselling Author Mark Dawson at SelfPublishingFormula.com discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.

14 October • 03:00 pm • FRANKFURT
14 October • 09:00 am • NEW YORK
14 October • 06:00 am • LOS ANGELES
14 October • 12 midnight  • SYDNEY
Audio

John Doppler

CHOOSING THE BEST SELF-PUBLISHING SERVICES: AUTHOR TIPS FROM ALLI

When an author sets out to self-publish, he or she can very quickly become overwhelmed by the choices on offer. At ALLi, we have evaluated hundreds of self-publishing services and vendors. In addition to compliance with our Code of Standards, there are specific issues we look out for and these areas deserve extra scrutiny when you are considering any self-publishing service.

14 October • 04:00 pm • FRANKFURT
14 October • 10:00 am • NEW YORK
14 October • 07:00 am • LOS ANGELES
15 October • 01:00 am  • SYDNEY
Article

Andy Bromley

Andy Bromley

HOW INDIE AUTHORS CAN WORK BEST WITH INGRAMSPARK

IngramSpark provides a variety of tools for authors to publish in ebook and print and have a distribution network that is linked to physical bookstores through a facility called iPage. Andy Bromley of IngramSpark explains best practice for their platform.

14 October • 05:00 pm • FRANKFURT
14 October • 11:00 am • NEW YORK
14 October • 08:00 am • LOS ANGELES
15 October • 02:00 am  • SYDNEY
Video

Orna Ross

CREATE MORE, CREATE FASTER, CREATE BETTER

Orna Ross, Director of ALLi, shares the core principles of a creative mindset and her favorite creative tools. The aim of this session is to show you how to cultivate the create state, understand your own creative psychology and empower you to write and publish more, faster and better.

14 October • 06:00 pm • FRANKFURT
14 October • 12 noon • NEW YORK
14 October • 09:00 am • LOS ANGELES
15 October • 03:00 am  • SYDNEY
Video

Porter Anderson

Porter Anderson

IS FRANKFURT BOOK FAIR INDIE AUTHOR FRIENDLY?

The Frankfurt Book Fair is the most important international trade fair for content where the international publishing and media industry is at its most diverse and international. But how useful is it to self-publishers? How does an indie author sell rights to foreign buyers at a fair like Frankfurt? How useful is Frankfurt Book Fair's International Author & Self-Publishing Programme? Porter Anderson, Editor-in-Chief of Publishing Perspectives and Frankfurt Bookfair Show Daily, has the answers.

14 October • 07:00 pm • FRANKFURT
14 October • 01:00 pm • NEW YORK
14 October • 10:00 am • LOS ANGELES
15 October • 04:00 am  • SYDNEY
Video

Joanna Penn & Sukhi Jutla

BUSINESS FOR AUTHORS: HOW TO BE AN AUTHOR-ENTREPRENEUR

Inspirational indie and renowned writing and business advisor, Joanna Penn, is interviewed by Sukhi Jutla, of The Author Entrepreneurs, about what it takes to succeed in the books business. Hint: it starts with an indie mindset and a business plan. Authorship provides "a viable business in this age of global and digital opportunity," says Penn, explaining the step-by-step process that will move you from being an author to running a successful author business, as quickly and easily as possible.

14 October • 08:00 pm • FRANKFURT
14 October • 02:00 pm • NEW YORK
14 October • 11:00 am • LOS ANGELES
15 October • 05:00 am  • SYDNEY
Video

Adam Croft

BOOKBUB ADS FOR BEGINNERS

Tried and failed to get a Bookbub Featured Deal? There is another way access Bookbub's growing hordes of keen readers: their advertising program. Adam Croft has been working on a Bookbub Advertising course for SelfpublishingFormula.com and here he shares some of his top tips for running a successful ad campaign on the foremost digital book marketing site.

14 October • 09:00 pm • FRANKFURT
14 October • 02:00 pm • NEW YORK
14 October • 12 noon • LOS ANGELES
15 October • 06:00 am  • SYDNEY
Video

Dave Chesson

FINDING YOUR PROFITABLE NICHE AS AN INDIE AUTHOR

Kindlepreneur Dave Chesson is interviewed by Ian Sutherland in a wide-ranging discussion covering how authors can make their presence felt, and what tool sets they can use to make their marketing and writing more effective.

14 October • 10:00 pm • FRANKFURT
14 October • 04:00 pm • NEW YORK
14 October • 01:00 pm • LOS ANGELES
15 October • 07:00 am  • SYDNEY
Audio

Kristin Kathryn Rusch & Dean Wesley Smith

WHAT DOES IT TAKE TO SUCCEED IN THE BUSINESS OF BOOKS?

Between them, Kristine Kathryn Rusch and Dean Wesley Smith have almost a century's experience in books and a multilayered, international publishing and book-selling empire. Kris's "Business Musings" each Friday and Dean's "How To Think Like A Publisher" are legendary among self-publishers. In this wide-ranging and inspiring interview, they talk about what it takes to make a life and a living in books, including their latest venture, running three physical bookstores.

14 October • 11:00 pm • FRANKFURT
14 October • 05:00 pm • NEW YORK
14 October • 02:00 pm • LOS ANGELES
15 October • 08:00 am  • SYDNEY
Video

Tim Lewis

HOW TO USE A PODCAST TO DEEPEN FOLLOWER ENGAGEMENT AND BUILD YOUR INDIE AUTHOR BUSINESS

Find out what a podcast is, why -- and when -- you might consider creating one, and how to best use it to boost your bottom line from Tim Lewis, founder of Stoneham Press, dedicated to providing information and services to self-published authors, and host of the Begin Self-Publishing Podcast.

14 October • 12 midnight • FRANKFURT
14 October • 06:00 pm • NEW YORK
14 October • 03:00 pm • LOS ANGELES
15 October • 09:00 am  • SYDNEY
Video

Ted Nelson & David Penny

SELF-PUBLISHING 3.0: THE FUTURE FOR INDIE AUTHORS

If the opportunities of new technologies like the blockchain are realized, we could see authors at the beginning and not the end of the payment chain in publishing, for the first time in history. David Penny interviews Ted Nelson, whose Xanadu project was the forerunner of the WorldWideWeb and who has, since the 1960s, been analysing what's necessary to democratise information and empower content creators. This session also includes a copy of ALLi's campaign manual, "Blockchain For Books."

15 October • 01:00 am • FRANKFURT
14 October • 07:00 pm • NEW YORK
14 October • 04:00 pm • LOS ANGELES
15 October • 10:00 am  • SYDNEY
Article

Donna Galanti

5 STEPS TO BUILDING A SUCCESSFUL AUTHOR PLATFORM BEFORE YOU PUBLISH

Building an author platform takes time and Donna makes the process not only easy but fun. Long before your book is published you can start to create a peer support network, form relationships with authors in your genre, share the wisdom you already have, volunteer for industry organizations and connect with readers via social media (yes, even before your book is out!). Here's how.

15 October • 02:00 am • FRANKFURT
14 October • 08:00 pm • NEW YORK
14 October • 05:00 pm • LOS ANGELES
15 October • 11:00 am  • SYDNEY
Video

Debbie Young

CAN AN INDIE AUTHOR MAKE MONEY WITH PRINT BOOKS?

ALLi's Blog and Publications Manager and author of "How To Get Your Self-Published Book Into Bookstores" examines the place of print in the authorpreneur's career. This session is packed with do's and dont's to help you make the best use of the potential of paper books to reach more readers and sell more books.

15 October • 03:00 am • FRANKFURT
14 October • 09:00 pm • NEW YORK
14 October • 08:00 pm • LOS ANGELES
15 October • 12 noon  • SYDNEY
Audio

Michael Alvear

DOES FACEBOOK ADVERTISING REALLY WORK FOR BOOKS: THE FACTS

The more we can find out about the performance of other indie authors’ Facebook ads, the more we all stand to gain. That's why ALLi has supported a survey by Michael Alvear, author of Make A Killing On Kindle, which has gathered firsthand experience of Facebook advertising from authors all round the world. Here he reports on his findings.

15 October • 04:00 am • FRANKFURT
14 October • 10:00 pm • NEW YORK
14 October • 07:00 pm • LOS ANGELES
15 October • 01:00 pm  • SYDNEY
Video

Orna Ross, Kinga Jentetics & Andy Bromley

Kinda Andy Orna

TRENDS, TIPS, AND TRICKS FOR AUTHORS AND SELF-PUBLISHERS: Q&A

From the International Self-Publishing Programme at Frankfurt Book Fair, three Directors of services that handle thousands of authors answer questions from an audience of authors. Chaired by Porter Anderson

15 October • 05:00 am • FRANKFURT
14 October • 11:00 pm • NEW YORK
14 October • 08:00 pm • LOS ANGELES
15 October • 02:00 pm  • SYDNEY
Audio

Jay Artale

CHOOSING THE BEST SELF-PUBLISHING SERVICES: BEHIND THE ALLI WATCHDOG DESK

If you're a writer who wants to publish your first book one of the most important decisions you have to make is who to trust to produce and distribute it. Self-publishing is no longer the wild wild west frontier that it was five years ago, but for beginning and emerging authors it can still be a scary and overwhelming place. So who can you trust?

15 October • 06:00 am • FRANKFURT
14 October • midnight • NEW YORK
14 October • 09:00 pm • LOS ANGELES
15 October • 03:00 pm  • SYDNEY
Video

Ian Sutherland

THE ECONOMICS OF AUDIOBOOKS: AN AUTHOR CASE STUDY

What are the best solutions for getting your audiobook onto more platforms and in front of more listeners? Should you set it up yourself, pay a narrator 50/50, or license your audio rights to a specialist company? Ian Sutherland, who has released his books on audio, shares his expertise about the decisions that were part of the process and the benefits of expanding his product line to reach more readers.

15 October • 07:00 am • FRANKFURT
15 October • 01:00 am • NEW YORK
14 October • 10:00 pm • LOS ANGELES
15 October • 04:00 pm  • SYDNEY
Video

James P. Sumner

GETTING STARTED IN SELF-PUBLISHING

In four years, James P Sumner went from not having written a word to being a full-time author. "I don't make millions, but I provide a comfortable life for my family doing something I love," James says. "Being a full-time author is a realistic goal you can achieve too with hard work and a little help".

15 October • 08:00 am • FRANKFURT
15 October • 02:00 am • NEW YORK
14 October • 11:00 am • LOS ANGELES
15 October • 05:00 pm  • SYDNEY
Video

Jay Artale & Michael La Ronn

HOW TO BE A PART-TIME AUTHOR AND GET FULL-TIME RESULTS

Are you an author stuck working a 9-5? In this session for beginning authors, Michael and Jay will show you how you can thrive as a part-time author, even if you have a full-time job. In this info-packed session, you’ll learn how to create writing systems that produce consistent words day after day, the right tools to make the most of your limited time, and how to develop a support system to keep you going during the hard times. Even if you only have just a few minutes a day to write your next novel, you’ll walk away from this session with the strategies to help you write better, write faster, and build the foundation for your self-publishing business in record time.

15 October • 09:00 am • FRANKFURT
15 October • 03:00 am • NEW YORK
14 October • midnight • LOS ANGELES
15 October • 06:00 pm  • SYDNEY
Video

Orna Ross

CONFERENCE CLOSE

Orna Ross and the Indie Author Team wrap up the last of this year's Conferences, tell you what their personal highlights were, and announce the winners of the Back Cover Competition.

david-penny-head-shoulders-web

Headshot of Jay Artale

15 October • 10:00 am • FRANKFURT
15 October • 04:00 am • NEW YORK
15 October • 01:00 am • LOS ANGELES
15 October • 07:00 pm  • SYDNEY
Video

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