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Planning 2022

Planning for Authors 2022

Friday 30th December 2022, 5pm to 7pm UK time
Cost: $99. Free to Orna Ross Planning Patrons (Places Limited)

Creative self-publishing bookPlanning your writing, book production and marketing can feel like an overwhelming task, but Orna Ross, director of the Alliance of Independent Authors (ALLi), has you covered in her Annual Planning for Authors 2022 Workshop.

If you know Orna, you know she's on a mission to see authors and poets profit from their writing and publishing, creatively and commercially, through ALLi and her work as a creative facilitator. Now she has devised the Go Creative! in Business Planning method for authors and poets, based on her book Creative Self-Publishing.

Join her and a group of dedicated indie authors in a workshop that will completely guide you through planning productive writing and profitable publishing in 2022.

Be prepared to surprise yourself as you go deep and devise plans that align with your highest priorities.

You'll also receive a free copy of Orna's book, a range of planning resources and a Facebook accountability group to check your accomplishments week in, week out through 2023.

Leave with your plans completed and a sense of clarity, optimism and motivation for the year ahead.

Profitable Publishing: A Planning 2023 Workshop for Authors and Poets

The Go Creative! in Business planning method is unique. Born out of a lifetime's experience of writing, publishing and working with authors and poets, it empowers writers to plan not just their writing but all aspects of running a writing and publishing business in today's creator economy.

This means wearing three hats:

The Workshop

Friday 30th December, 5pm to 7.00 on Zoom. Orna will provide full details on how to attend and download your printable PDF worksheets and booklets on sign up.

You'll do the exercises, there and then, in the workshop, and leave with your 2023 plans complete:

  • overall annual plan
  • content plan
  • profit plan

Places are limited, so all can receive personal attention during the workshop.

1. Where are you now?

Strengths and weaknesses. Current opportunities and threats. What unique value are you bringing to readers? Comparable authors. Your stock: ebooks, print books, audiobooks.

2. Where do you want to be?

Creative intentions for 2023. Your personal passion and mission. Balancing money and meaning, creative and commercial, profits and process. Optimising your influence, impact and income.

3. How are you going to get there?

The roles of the maker, the manager and the marketeer. Your personal creative conditions and creative capacity. Tools, tech and team. Creative flow practice.

4. How will you know when you’ve arrived?

How to measure: productivity, profits, purpose, personal satisfaction.

It’s good to have an end in mind but, in the end, what counts for a creative is how you go. The intention throughout is to take the most creative option, not just in your writing and book production, but in your marketing and management tasks too. To cultivate clear intentions and a sense of accomplishment, every day.


  • Personal attention, including feedback on your first project of 2022.
  • All questions answered. Nobody left behind policy!
  • Replay video so you can refer back any time
  • Worksheets: Downloadable printable PDFs of the worksheets used in each workshop.
  • Planners – Downloadable printable PDF planners for the coming quarter, month, week and day
  • Accountability group: A private Facebook group for weekly intention mapping and accomplishment logging.

Friday 30th Dec 2022, 5pm to 7.30pm UK time
Cost: $99. Free to Orna Ross Planning Patrons (Places Limited)

Downloadable PDFs help guide your experience

If you're tired of muddling through, always feeling like you're behind, if you're feeling stuck or uncertain, if you “love writing but hate marketing”, following this method can change everything for your–so that each week you work on your books and your business is full of meaning and a sense of accomplishment.

Creative Business Planning Workshops: Testimonials

Joanna Penn, bestselling author, award-winning entrepreneur, and host of The Creative Penn podcast

Orna’s events have been life-changing for me. With wisdom, kindness (and the occasional kick in the pants!) she is able to cut through the noise and focus on what’s really important for creatives. Her f-r-e-e-writing exercises have helped me with my books and my business. I highly recommend her.

Mark McGuinness, award-winning poet, creative coach, and host of The 21st Century Creative podcast

Amid all the hype about the latest tools and technologies, we don’t hear so much about wisdom, compassion, and hard-won experience. Orna Ross has all of these in spades, and is generous in passing on her knowledge. I value my conversations with Orna and always come away with a valuable new perspective on things. I’m sure you will too.

Suzanne Power

Orna Ross is a genius. She combines incisive knowledge of publishing, huge appreciation for words, great humanity for the writers producing them, and invaluable materials – all to get to the heart of your writing life, and provide the scaffolding of your writing business. She has worked with me as both mentor and as a facilitator and I think the world of what she does, and how she does it. No ego, true presence and a brilliant talent.

Her ethics and her examples are ones to trust and to follow. I will continue to do so and consider myself lucky to have the chance to.

Dave Cohen

I spent nearly four decades working in comedy thinking my precious art should not be sullied by anything as vulgar as marketing. In the last couple of years, Orna has taught me that if you can think creatively about it, keeping control of and marketing your work is as important to a writer’s career as the work itself.

Karen Dodd, Suspense Author

As the author of two books and one on the way, I feel fortunate to have found Orna and her coaching at just the right time in my author career. She has a way of winnowing in on exactly what the intimate, small group needs as we went through our various challenges together. Orna presents information clearly and through her willingness to answer all questions, she fosters a trusting and compassionate relationship between mentor and participants.

Our group is made up of authors at all stages of the process—some were even traditionally published. After each session, we leave with our handouts and a written plan that we can implement immediately. I can’t recommend Orna’s Go Creative sessions highly enough.


Orna has exhaustive experience being an authorpreneur both from her own personal journey navigating the publishing space as an author and working with/mentoring other authors who are walking the same path. I find these workshops to be a distilled essence of this highly specialized knowledge that she has gathered through time.

As a result, this is highly effective and beneficial for an author in terms of the multiple hats that we wear as an authorpreneur. Orna defines them as – maker, manager and marketer. The pay yourself first approach that I got to learn from the workshop is how I’m going to be structuring my business as I believe it’s going to set me up for success. Also appreciate the flexibility of attending only the workshops on topics that I most want to learn about and the Q&A time at the end of the session.

Beth Ball, Epic Fantasy Author

I learn so much in each of the sessions, and I really appreciate all of the work you do to help us with both strategies and mindset on the indie author journey.

Beth Ball is an epic fantasy author spinning stories of druidic magic and the power of nature that span the realms of Azuria and Eldura.

Belinda Strotheide, Writer and Business Trainer

I just wanted to take a few minutes to say how much I appreciate your creative planning training. My college degree is in business, I’ve spent years listening to entrepreneurial training, I’ve helped businesses, nonprofits and communities think through the process and formulate their plans and goals. You have helped me see the process in a new way. A way that lets me view it creatively, with the business aspects as a framework rather than the focus of the activities. Thank you! Also, thank you for your sensitivity and respect toward the individuals in the meetings. I also like how you push us to go for the deeper truth of who we are creatively and address the real reasons we may get stuck. A really BIG THANK YOU. What you’re doing is so very helpful.

Friday 30th Dec 2022, 5pm to 7pm UK time
Cost: $99. Free to Orna Ross Planning Patrons (Places Limited)

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