Join us on June 3rd at 10 am (New York time) for the second in 2017's three Indie Author Fringe online conferences featuring 24-hours of non-stop expert speakers from all over the world.
Then join the speakers after their sessions at the Speaker and Sponsor Hangout where you put them in the Hot Seat to ask any questions you might have.
** Session links below will become active at the allotted time–you will an error page if you click on a session link before it goes live.
Just visit our home page at any point during the Indie Author Fringe Conference to see what sessions have already been published.
WELCOME TO INDIE AUTHOR FRINGE 2017
Orna Ross, Director of the Alliance of Independent Authors, and the Indie Author Fringe Team introduce the second Indie Author Fringe Conference of 2017.
3 June • 10:00 am • NEW YORK
3 June • 07:00 am • LOS ANGELES
3 June • 03:00 pm • LONDON
3 June • midnight • SYDNEY
HOW TO SELL YOUR BOOKS WITHOUT SELLING YOUR SOUL
So many authors complain about marketing, seeing it as conflicting with their creative work. In this session, Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers. The key to creative marketing is to align the words inside the book(s) with the messages you're sending out to the world. This session guides you through, by going deeply into your motivations for writing and applying the same seven stages of the creative process you go through in writing your books to your marketing and promotion.
3 June • 10:15 am • NEW YORK
3 June • 07:15 am • LOS ANGELES
3 June • 03:15 pm • LONDON
4 June • 00:15 am • SYDNEY
GLOBAL PRICING: HOW TO COST YOUR BOOK TO SELL WORLDWIDE
Robin Cutler and Andy Bromley of Indie Fringe gold sponsors, IngramSpark, explain how to use their platform to reach potential buyers all over the world, in ebook and print, online and in bookstores.
3 June • 11:00 am • NEW YORK
3 June • 08:00 am • LOS ANGELES
3 June • 04:00 pm • LONDON
4 June • 01:00 am • SYDNEY
INSTAFREEBIE EXPLOSION: HOW TO ADD THOUSANDS OF TARGETED READERS TO YOUR EMAIL LIST
Author and digital marketer Paul Teague will show you how to add targeted, genre-specific readers to your email list using InstaFreebie, at a cost of less than 2c per lead.
3 June • 12 noon • NEW YORK
3 June • 09:00 am • LOS ANGELES
3 June • 05:00 pm • LONDON
4 June • 02:00 am • SYDNEY
AUTHOR TOOLS YOU CAN USE TO REACH YOUR READERS
The author of the Self-Publishing Boot Camp Guide for Authors has collated the best tools you can use to reach more readers and build your fan base, whatever your genre. These tools are easily integrated into your website and let you listen and respond to readers, attract and reward fans, and sell direct. Learn how to vary pricing to leverage the power of free without sacrificing profit; how to generate a monthly income with subscriptions to your works-in-progress; how to pre-sell — and more.
3 June • 01:00 pm • NEW YORK
3 June • 10:00 am • LOS ANGELES
3 June • 06:00 pm • LONDON
4 June • 03:00 am • SYDNEY
10 BOOK MARKETING STEPS TO A BESTSELLING BOOK
In this one-hour presentation, award winning online entrepreneur and author Paula Wynne will show you how to build your reading list to sell books and get onto the Amazon paid bestseller charts. Although the book marketing world is a maze that is hard to work out for new and established authors, certain activities are vital to build a reader mailing list. That reader mailing list then comes into play to have your book in front of readers.
3 June • 02:00 pm • NEW YORK
3 June • 11:00 am • LOS ANGELES
3 June • 07:00 pm • LONDON
4 June • 04:00 am • SYDNEY
STOP WASTING TIME AND MONEY ON BOOK MARKETING THAT DOESN’T WORK
Frustrated by a lack of marketing results? Overwhelmed and not sure where to start or what will work for you? You are not alone. Ali Dewji has seen many well-meaning authors waste time and resources keeping busy but targeting the wrong people with the wrong message, or having the wrong offer in the wrong place.
In this session, he'll teach you how to avoid wasting your precious energy and budget on activities that won't result in book sales using his T.R.A.C.K. book marketing system.
3 June • 03:00 pm • NEW YORK
3 June • 12 noon • LOS ANGELES
3 June • 08:00 pm • LONDON
4 June • 05:00 am • SYDNEY
BOOK2LOOK: WHAT IS IT? AND HOW DOES IT WORK FOR SELF-PUBLISHERS?
German publisher Ralph Möller devised the Book2Look widget, which offers samples from your book side-by-side with social links, to be a “viral marketing tool for books” in the German, English and Spanish-speaking worlds. Together with Karen Inglis, a children's author who has been road testing the tool, and Beth Kallman Werner Founder and President of Author Connections, and US agent for Book2Look, he discusses its value for self-publishers. The panel also addresses the wider challenges of book discovery for indie authors.
3 June • 04:00 pm • NEW YORK
3 June • 01:00 pm • LOS ANGELES
3 June • 09:00 pm • LONDON
4 June • 06:00 am • SYDNEY
SECRETS OF SUCCESSFUL AUTHORS: TACTICS USED BY AUTHORS EARNING OVER $5K PER MONTH
Have you ever wondered how some authors manage to make it to the top of the best-seller charts and stay there? Pondered what strategies go into building a successful indie author career? Written Word Media works with over 30,000 authors, from those just starting out to those living the dream, and in this session shares what their most successful authors are doing and how you can model it.
3 June • 05:00 pm • NEW YORK
3 June • 02:00 pm • LOS ANGELES
3 June • 10:00 pm • LONDON
4 June • 07:00 am • SYDNEY
50 WAYS TO REACH YOUR READERS
On the last Saturday of each month, members of the Alliance of Independent Authors (ALLi) share creative, thoughtful, unusual and sometimes plain off-the-wall book marketing tactics that have effectively promoted their self-published books on the ALLi blog. We’ve gathered together the top 50 of the most recent tips to inspire indie authors everywhere.
3 June • 06:00 pm • NEW YORK
3 June • 03:00 pm • LOS ANGELES
3 June • 11:00 pm • LONDON
4 June • 08:00 am • SYDNEY
THE FUNDAMENTALS OF FACEBOOK AND AMAZON ADS
Many authors are fascinated by Facebook and Amazon Ads, but afraid of the cost in time or money. David Penny has experienced some success with both and uses his learnings to help you decide if these are right for you or not.
3 June • 07:00 pm • NEW YORK
3 June • 04:00 pm • LOS ANGELES
3 June • midnight • LONDON
4 June • 09:00 am • SYDNEY
HOW TO CREATE A STUNNING MEDIA KIT FOR YOU AND YOUR BOOK
A media kit is an information packet that informs everyone – not just members of the media – about you and your author brand. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field. This session will show you how to create a media kit that answers questions anyone might ask about you or your books.
3 June • 08:00 pm • NEW YORK
3 June • 05:00 pm • LOS ANGELES
3 June • 01:00 am • LONDON
4 June • 10:00 am • SYDNEY
HOW TO OPTIMIZE YOUR GOODREADS MEMBERSHIP: TIPS FOR BEST PRACTICE
Do you struggle to understand what to do with Goodreads? Do you find it difficult to decide where to focus your energies and limited time?
Let Barb Drozdowich help you optimize your Goodreads presence, share some tricks to navigating this large site and describe how (and why) to use some of the powerful features.
3 June • 09:00 pm • NEW YORK
3 June • 06:00 pm • LOS ANGELES
4 June • 02:00 am • LONDON
4 June • 11:00 am • SYDNEY
ACCOUNTABILITY COACHING FOR INDIE AUTHORS
Having trouble reaching your writing, publishing or selling goals? While we drown in daily responsibilities, our books often get left in the dust. What you need is to be held accountable for where the time goes and held to prioritizing your creative time so that you get all the way from intention to completion. Alexa Bigwarfe, author coach and publisher, shows you how to set up accountability systems that work for your publishing and marketing tasks.
3 June • 10:00 pm • NEW YORK
3 June • 07:00 pm • LOS ANGELES
4 June • 03:00 am • LONDON
4 June • 12 noon • SYDNEY
HOW TO MARKET AND PROMOTE YOUR MEMOIR: 1:1 INTERVIEWS WITH MEMOIR WRITERS
A series of 1:1 author interviews hosted by Jay Artale, featuring a group of successful memoirists who self-publish:
– Jack Scott: How to use your blog content to write and promote your book.
– Karen McCann: Defining your audience: why it matters and how to use your blog to attract the readers you want
– Joe Cawley: The benefit of Collaboration: Cross-promoting with other authors.
3 June • 11:00 pm • NEW YORK
3 June • 08:00 pm • LOS ANGELES
4 June • 04:00 am • LONDON
4 June • 01:00 pm • SYDNEY
LOOK WHO’S TALKING: CREATING AND MARKETING AN INDEPENDENT AUDIOBOOK
The last few years have seen huge changes in the audio landscape. There’s been steady growth in the audiobook market while the rest of the publishing industry has dropped or remained flat. Audiobook sales were up over 29% last year! At the same time, podcasts are hot and getting hotter. And then there’s the growth of audio operating systems and devices. Put it all together and it’s clear the next few years are going to be big for audio. Are you ready? In this talk, we’ll look at all of the options for turning your book into audio and the opportunities for getting it in front of your listeners' ears!
3 June • midnight • NEW YORK
3 June • 09:00 pm • LOS ANGELES
4 June • 05:00 am • LONDON
4 June • 02:00 pm • SYDNEY
HOW TO HOST AN INCLUSIVE LITERARY FESTIVAL
Ever thought you'd like to run a local literary event? Indie festivals are challenging the celebrity-author festival model and proving hugely popular with authors and readers. The organizer of a local village festival offers top tips on how (and why) to organize your own — and do it your way.
3 June • 01:00 am • NEW YORK
3 June • 10:00 pm • LOS ANGELES
4 June • 06:00 am • LONDON
4 June • 03:00 pm • SYDNEY
IS BOOKBUB STILL WORTH THE MONEY?
Bookbub has, for a long time now, been regarded as the gold standard in marketing your book. But it has also been incredibly difficult to land a spot there. Two authors who were fortunate enough to be accepted discuss whether the process was worthwhile, what they think got them accepted, and what the results of their ads were.
4 June • 02:00 am • NEW YORK
3 June • 11:00 pm • LOS ANGELES
4 June • 07:00 am • LONDON
4 June • 04:00 pm • SYDNEY
HOW TO BUILD YOUR AUTHOR EMAIL LIST WITH GIVEAWAYS AND CONTENT MARKETING
Derek Murphy built his email list of 8500+ young adult readers before he published his first novel; since then he's continued using book giveaways and targeted Facebook ads to reach new readers and grow his list to over 35K.Along with content marketing strategies that let him reach readers with organic traffic, he's been able to go from zero to over $8000 a month in book sales (with very little marketing or
Along with content marketing strategies that let him reach readers with organic traffic, he's been able to go from zero to over $8000 a month in book sales (with very little marketing or Ad spend). These are techniques that work – but few authors are using them well.
4 June • 03:00 am • NEW YORK
3 June • midnight • LOS ANGELES
4 June • 08:00 am • LONDON
4 June • 05:00 pm • SYDNEY
BEGINNERS GUIDE TO INDIE AUTHOR JARGON: BOOK MARKETING GLOSSARY
After someone has been writing and Indie publishing for a few years it's easy to forget how little they knew when they started out. Jay Artale has asked ALLi members what jargon and acronyms they didn't know when they started out and has produced a handy glossary of terms.
4 June • 04:00 am • NEW YORK
3 June • 01:00 am • LOS ANGELES
4 June • 09:00 am • LONDON
4 June • 06:00 pm • SYDNEY
OPENING UP TO INDIE AUTHORS: A READING
The Opening Up To Indie Authors Campaign from the Alliance of Independent Authors (#PublishingOpenUp) encourages bookstores, libraries, literary events and awards, and traditional review outlets to include self-publishers in their programs and educates authors who are interested how to get entry, where possible. This audio reading by the authors of the literary festivals and events chapter offers a sneak peek at the 2017 edition of the book, which will launch shortly. You can also join the campaign by signing our petition.
4 June • 05:00 am • NEW YORK
3 June • 02:00 am • LOS ANGELES
4 June • 10:00 am • LONDON
4 June • 07:00 pm • SYDNEY
HOW TO SELF-PUBLISH AND SELL POETRY IN THE DIGITAL ERA
Everybody knows that poetry doesn't sell, right? Wrong, says Michael La Ronn. The ebook era and self-publishing have created new opportunities that make it easier than ever for poets with the right tools and the right perspective. This session offers an abundance of tips on using current publishing trends to monetize poetry, whether it be a single poem, an existing collection, or your next manuscript. A must-see presentation for any poet who wants to stand out in this genre.
4 June • 06:00 am • NEW YORK
4 June • 02:00 am • LOS ANGELES
4 June • 11:00 am • LONDON
4 June • 08:00 pm • SYDNEY
INDIE AUTHOR 101: CREATING CONTENT THAT MAKES YOU STAND OUT ON SOCIAL MEDIA
Learn how to make the most of your social media platforms, find the best ways to promote your books, become part of the publishing community, and create content that will help you stand out.
3 June • 07:00 am • NEW YORK
3 June • 04:00 am • LOS ANGELES
3 June • 12 noon • LONDON
4 June • 09:00 pm • SYDNEY
INDIE AUTHOR 101: BOOK REVIEWS: BEST PRACTICE
This seminar will cover the different types of book reviews available to indie authors; offer strategies and best practices to help self-published authors garner review coverage; discuss how to best use reviews as part of an overall marketing strategy; examine case studies of authors who have used reviews to boost their readership and further their careers; and provide best practices for everything from querying bloggers and submitting books to dealing with negative reviews.
3 June • 07:40 am • NEW YORK
3 June • 04:40 am • LOS ANGELES
3 June • 12:40 pm • LONDON
4 June • 09:40 pm • SYDNEY
INDIE AUTHOR 101: TOP TIPS FOR MARKETING YOUR BOOK
Authors often say writing the book was the easy part. Getting people to discover a book and buy it is what’s challenging.
With thousands of books published each week, competition is fierce for media and reader attention. Serious authors need a solid understanding of book marketing to compete and thrive.
Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers. In this session, participants will learn: Book Publicity vs. Book Advertising, Publicity: How Authors Become Part of the News, Advertising: Options for Authors, Book Reviews: Paid vs. Earned.
3 June • 08:20 am • NEW YORK
3 June • 05:20 am • LOS ANGELES
3 June • 01:20 pm • LONDON
4 June • 10:20 pm • SYDNEY
INDIE AUTHORS: USE YOUR COVER TO SELL YOUR BOOK
Research shows that the right book cover design can increase your visibility by more than 50% and lead more readers to purchase. But what does a well-designed cover look like? Shoshonna Gabriel, co-founder of Self Pub Book Coveres, and sponsor of our cover competitions prize, offers tips and tools for making sure your cover delivers your book to its readers.
4 June • 09:00 am • NEW YORK
4 June • 06:00 am • LOS ANGELES
4 June • 02:00 pm • LONDON
4 June • 11 am • SYDNEY
Director of ALLi Orna Ross, together with David Penny and Jay Artale, closes the conference and announces the winners of the Book Cover Competition.
4 June • 10:00 am • NEW YORK
4 June • 07:00 am • LOS ANGELES
4 June • 03:00 pm • LONDON
4 June • 12 noon • SYDNEY