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PODCAST DROP: Building Business Authority Through Books
October 8 @ 1:00 PM - 2:00 PM
In this Self-Publishing With ALLi podcast episode, ALLi Campaigns Manager, Matty Dalrymple, talks with Karen Williams of Librotas about how authors can build business authority through their books.
Karen describes her journey into writing and mentoring non-fiction authors, emphasizing the importance of structure, clarity of message, and preparation. She outlines the benefits of writing authority-building books to enhance credibility and business growth.
The conversation covers different book formats, the significance of aligning books with business goals and brand identity, and best practices for maintaining reader engagement and repurposing content.
