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LIVE: Author Nation, Reach More Readers: Human-Centred Marketing in an AI World
November 4 @ 2:15 PM - 5:00 PM
Orna Ross revisits evergreen book marketing methods and shows how to upgrade for current challenges—including content glut, email spam, algorithm volatility, shrinking organic reach, rising ad costs, and concern about reader trust.
Drawing on the Alliance of Independent Authors (ALLi) guidebook Reach More Readers and ALLi's Ethical AI policy, the session emphasises a human, sustainable approach, looking at how the old reliables are meeting the new realities.
You’ll leave with more clarity about your values as an author and publisher and the upgrades needed to market you and your books in the age of AI.