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Orna Ross revisits evergreen book marketing methods and shows how to upgrade for current challenges—including content glut, email spam, algorithm volatility, shrinking organic reach, rising ad costs, and concern about reader trust. Drawing on the Alliance of Independent Authors (ALLi)…
Book marketing can feel overwhelming: blurbs, categories, comps, keywords, social media, blog posts... the list is long, and most authors would rather be writing. However, much of your marketing lies within your manuscript itself, waiting for you to discover it.…
