Writing and publishing a book to a professional standard is a mammoth challenge but it’s only the first step in growing your author business. Next comes marketing. Some authors manage a huge budget and a savvy paid advertising plan to make a splash but not all of us can do that when we start out, nor is it essential. In fact, you can actually sell a lot of books without spending any money using influencer marketing – the process of leveraging trusted celebrities’ audiences to build social proof for your books. In today's Foundational Self-Publishing Salon, ALLi Director Orna Ross and Production Manager Dan Parsons will discuss various ways you can develop an influencer marketing plan to sell your books with a minimal upfront cost. The #AskALLi Foundational Self-Publishing podcast is sponsored by Dartfrog Books, providing indie authors with bookstore placement and promotion opportunities to more than 27,000 book clubs.
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