Thanks to movies and a narrative perpetuated by trade publishers, debut authors fixate on big book launches, characterized by perfection and fanfare. The reality, however, is that many experienced authors stagger book launches, choosing not to fire all cylinders at once for a variety of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss such practices, explaining what a soft launch is, the nuances of launching to a smaller audience before hitting the masses, and how to engineer a soft launch for more long-term success. Don't miss it! And for a comprehensive guide to every step in the publishing process, grab your copy of Creative Self-Publishing: ALLi’s Guide to Independent Publishing for Authors and Poets (available free to ALLi members in the member zone, and for non-members to purchase via our Self-Publishing Advice website).
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