Studies suggest that readers must read 4.5 books on average from the same author before they even remember their name. But that’s without author intervention. Use a few tricks and you can engage fans far earlier in the process. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey explore a range of strategies any author can deploy to warm readers who enter their ecosystem. Together, they cover sales funnels, online communities, a quest to deliver extra value and more. Follow their tips and you too can turn casual readers into superfans.
From 7PM BST until 8PM BST