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Ethical Author Badge Extra Wide

Ethical Authors, Ethical Services

When setting out to self-publish, authors can very quickly become overwhelmed or misled. Some services are run by people who are knowledgeable, dedicated, helpful and fair; others are clueless, greedy, callous or manipulative.

In an unregulated marketplace, where the same service can cost $500 against $15,000, for pretty much the same thing, depending on where you shop; where useless services are sold at inflated prices; where one large operation with many imprints, and controversial practices dominate the information stream, how do you know who to trust?

Through our Watchdog Desk, headed by indie author John Doppler and ALLi Director Philip Lynch, we offer a number of services that can help.

More about that below but first: authors too play a part in furthering ethics and excellence in self-publishing.

Ethical Self-Publishing: Authors

We run an ethical author program that publishes advice and information and offers a code of standards for authors.

The program is voluntary and open to all. Any author, regardless of membership or publication method, can sign up to this code, once they agree to the guiding principles. These cover areas such as book promotion, reviews, financial ethics and plagiarism.

A badge is available for free download to display on author websites. This allowing authors to publicly show their support and tell readers and reviewers that their books are ethically produced and promoted.

Watch out for the hashtag, #ethicalauthor

Ethical Self-Publishing Services: Partner Members

Our Partner Membership offers a trustworthy guide to the global author services sector. A service must agree to being vetted by our Watchdog team and to adhere to ALLi’s Partner Code of Standards.

Services are vetted against a range of criteria, including customer service and value for money. We rely on our own assessment, feedback from ALLi Advisors and the wider author community, Internet research and sometimes mystery shopping to make our evaluations.

Author members can use our searchable service database (log-in needed) to put together the perfect publishing team and support.

Ethical Self-Publishing Services: Watchdog Desk

The watchdog desk rates other self-publishing services also, not just Partner Members, through a ratings chart. We also assess awards and contests for authors.

Authors: We want to hear from you about services and awards. If you have feedback, please email the Watchdog desk.

All communications are strictly confidential.

Ethical Self-Publishing Services: Advice and Information

We publish a range of advice and information about the best services for authors, including regular blog posts in our self-publishing advice center and a book by John Doppler Choosing A Self-Publishing Service, which like all our guidebooks is free to members (available to purchase by non-members).

Ethical Author Badges

Below you can download the Ethical Author badge, in a variety of sizes. Select a size below and copy the code to embed in your site:

Large Badge

Ethical Author Badge Large

<a href=""><img src="" alt="I'm an Ethical Author" target="_blank"/></a>

Medium Badge

Ethical Author Badge Medium

<a href=""><img src="" alt="I'm an Ethical Author" target="_blank"/></a>

Small Badge

Ethical Author Badge Small

<a href=""><img src="" alt="I'm an Ethical Author" target="_blank"/></a>

Wide Badge

Ethical Author Badge Wide

<a href=""><img src="" alt="I'm an Ethical Author" target="_blank"/></a>

Extra Wide Badge

Ethical Author Badge Extra Wide

<a href=""><img src="" alt="I'm an Ethical Author" target="_blank"/></a>

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