Join us on June 3rd at 10 am (New York time) for the second in 2017's three Indie Author Fringe online conferences featuring 24-hours of non-stop expert speakers from all over the world.
Then join the speakers after their sessions at the Speaker and Sponsor Hangout where you put them in the Hot Seat to ask any questions you might have.
** Session links below will become active at the allotted time–you will an error page if you click on a session link before it goes live.
Just visit our home page at any point during the Indie Author Fringe Conference to see what sessions have already been published.
WELCOME TO INDIE AUTHOR FRINGE 2017
Orna Ross, Director of the Alliance of Independent Authors, and the Indie Author Fringe Team introduce the second Indie Author Fringe Conference of 2017.
GLOBAL PRICING: HOW TO COST YOUR BOOK TO SELL WORLDWIDE
Robin Cutler and Andy Bromley of Indie Fringe gold sponsors, IngramSpark, explain how to use their platform to reach potential buyers all over the world, in ebook and print, online and in bookstores.
Andy Bromley
BOOK2LOOK: WHAT IS IT? AND HOW DOES IT WORK FOR SELF-PUBLISHERS?
German publisher Ralph Möller devised the Book2Look widget, which offers samples from your book side-by-side with social links, to be a “viral marketing tool for books” in the German, English and Spanish-speaking worlds. Together with Karen Inglis, a children's author who has been road testing the tool, and Beth Kallman Werner Founder and President of Author Connections, and US agent for Book2Look, he discusses its value for self-publishers. The panel also addresses the wider challenges of book discovery for indie authors.
Karen Inglis
Beth Kalman Werner
SECRETS OF SUCCESSFUL AUTHORS: TACTICS USED BY AUTHORS EARNING OVER $5K PER MONTH
Have you ever wondered how some authors manage to make it to the top of the best-seller charts and stay there? Pondered what strategies go into building a successful indie author career? Written Word Media works with over 30,000 authors, from those just starting out to those living the dream, and in this session shares what their most successful authors are doing and how you can model it.
Ricci Wolman
HOW TO MARKET AND PROMOTE YOUR MEMOIR: 1:1 INTERVIEWS WITH MEMOIR WRITERS
A series of 1:1 author interviews hosted by Jay Artale, featuring a group of successful memoirists who self-publish:
– Jack Scott: How to use your blog content to write and promote your book.
– Karen McCann: Defining your audience: why it matters and how to use your blog to attract the readers you want
– Joe Cawley: The benefit of Collaboration: Cross-promoting with other authors.
Jack Scott
Karen McCann
Joe Cawley
IS BOOKBUB STILL WORTH THE MONEY?
Bookbub has, for a long time now, been regarded as the gold standard in marketing your book. But it has also been incredibly difficult to land a spot there. Two authors who were fortunate enough to be accepted discuss whether the process was worthwhile, what they think got them accepted, and what the results of their ads were.
David Penny
INDIE AUTHOR 101: TOP TIPS FOR MARKETING YOUR BOOK
Authors often say writing the book was the easy part. Getting people to discover a book and buy it is what’s challenging.
With thousands of books published each week, competition is fierce for media and reader attention. Serious authors need a solid understanding of book marketing to compete and thrive.
Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers. In this session, participants will learn: Book Publicity vs. Book Advertising, Publicity: How Authors Become Part of the News, Advertising: Options for Authors, Book Reviews: Paid vs. Earned.
Sandy Smith