TOPIC: Writing, Publishing, and Marketing Passion Projects / Books of the Heart Your first book is often a book of the heart — a book you must write — but once your publishing business is more developed, how do you know when to submit to the muse, or when to ‘write to market,’ or at least consider business outcomes? In this discussion, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.
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