All publishers care about craft, engage with readers, and harness the power of book retailer algorithms—but each publisher must also decide whether they are primarily a craft publisher (focus: creative excellence) an engagement publisher (focus: responsive to readers) or a volume publisher (focus: driving algorithms). In this month's Advanced Self-Publishing episode, Orna Ross and Joanna Penn address the differences between these publishing approaches, how they’ve shown up in their own work, and the difference it makes when you know which approach best suits your books.
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