How to Reach More Readers

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Based around the three most effective kinds of book marketing and promotion today, this in-depth self-publishing guidebook from the Director of the Alliance of Independent Author is a must-have for every indie author.

For many authors, marketing is a daunting and overwhelming task. Most don’t know where to start or how to make it work for them. In How to Reach More Readers, Orna A. Ross, Director of the Alliance of Independent Authors, demystifies the marketing process and breaks it down into practical, actionable steps that any author can follow.

Building on the insights of Creative Self-Publishing, this essential guidebook helps you develop a marketing strategy that aligns with your writing life. Discover how to attract the right readers and keep them engaged by understanding your publisher type, and the marketing strategy that suits you best:

• ACCESS Marketing: Building a communication funnel
• Influencer Marketing: Leveraging your connections and community
• Algorithm Marketing: Making the most of online platforms and systems

If you're ready to turn book marketing into an enjoyable and integral part of your writing and publishing life, this guide shows you how—and what you need to change.