In this episode of the Advice on Editing & Design stream of the Self-Publishing with ALLi Podcast, Campaigns Manager Matty Dalrymple talks with Jennifer Hilt, USA Today bestselling author of the “The Trope Thesaurus” series, about how indie authors can effectively use tropes to sell their stories without sacrificing creativity. They explore the difference between tropes and clichés, how to leverage tropes for marketing, and the role they play in meeting reader expectations across genres. The Publishing for Profit podcast is proudly sponsored by Bookvault and Gatekeeper Press
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