Audio Interview: Building Business Authority Through Books with Matty Dalrymple and Karen Williams
ALLi Campaigns Manager Matty Dalrymple talks with Karen Williams of Librotas about how authors can build business authority through their books. Karen discusses her path into writing and mentoring nonfiction authors, stressing structure, clarity, and preparation. She explains how authority-building books enhance credibility and business growth, explores different formats, and offers advice on aligning books with business goals, engaging readers, and repurposing content.