Sandy Smith

sandy-smith-photoLive from Book Expo: Indie Author 101: Top Tips for Marketing your Book

Format: Live Video

Target Audience: Beginning Author

Authors often say writing the book was the easy part. Getting people to discover a book and buy it is what’s challenging.

With thousands of books published each week, competition is fierce for media and reader attention. Serious authors need a solid understanding of book marketing to compete and thrive.

Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers. In this session, participants will learn:

  • Book Publicity vs. Book Advertising
  • Publicity: How Authors Become Part of the News
  • Advertising: Options for Authors
  • Book Reviews: Paid vs. Earned


Sandra (Sandy) Poirier Smith is president of Smith Publicity, Inc., an international book promotion company dedicated to helping authors and publishers create awareness about their books and expertise through media coverage. Smith Publicity has promoted thousands of book projects since 1997—from New York Times bestsellers to first time, independently published titles. Smith Publicity authors have appeared on media outlets worldwide including The New York Times, The Wall Street Journal, USA Today, The Atlantic, AARP, O, The Oprah Magazine, Forbes, INC, Fast Company, Entrepreneur, Parents, People, TIME, Publisher’s Weekly, The Today Show, Good Morning America, 60 Minutes, NPR, BBC, The Guardian, Toronto Star, HuffingtonPost. Sandy works with clients to create and execute creative and tailored book promotion strategies. She regularly writes about and speaks at book industry events on the topic of book marketing and author/expert promotion. She earned a BS in Art and an MBA from Northeastern University.


Facebook: @SmithPublicity

Twitter: @SmithPublicity

Comments are closed.