Format: Video followed by a Twitter Chat using #IAF16
Today, word-of-mouth involves computers. This means metadata is more important than ever in defining how authors and books are described and discovered in today’s book marketplace.
Mobile, digital, social, online shopping — whether we like it or not, the new word-of-mouth involves computers. They translate our recommendations and drive online discoverability of our content. They have their own language – metadata – and it’s much more nuanced than you might think. It defines how authors and books are described and discovered by readers.
It’s time to learn this language and make it work for you and your brand. Live Twitter Q&A will follow the recorded session.
Kathy Meis is the founder and CEO of Bublish the world’s first complete publishing solution with integrated brand-building and discoverability features. With more than 25 years of experience in the media and publishing industries, she has served in a wide variety of editorial and management positions at some of the industry’s leading media companies, including CBS and Forbes, Inc.
She is a founding partner of PubSmart, a publishing conference in Charleston, South Carolina, as well as a professional writer, editor, and ghostwriter. Kathy speaks and blogs regularly on the subject of book promotion, author branding, social marketing, and discoverability. She has appeared at many conferences, including Book Expo America, Women in Media, GrubSteet, PubSmart, and IndieRecon.
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