Live from Book Expo: Indie Author 101: Top Tips for Marketing your Book
Format: Live Video
Target Audience: Beginning Author
Authors often say writing the book was the easy part. Getting people to discover a book and buy it is what’s challenging.
With thousands of books published each week, competition is fierce for media and reader attention. Serious authors need a solid understanding of book marketing to compete and thrive.
Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers. In this session, participants will learn:
- Book Publicity vs. Book Advertising
- Publicity: How Authors Become Part of the News
- Advertising: Options for Authors
- Book Reviews: Paid vs. Earned
Corinne Liccketto Moulder is the Director of Business Development at Smith Publicity, an international book promotion company. Her consultative approach, insightful recommendations, and tireless work ethic make Corinne a valuable part of Smith Publicity’s clients’ success as she develops aggressive, “out of the box,” creative, and successful media outreach plans for hundreds of authors and publishers. Corinne earned a degree in English from Ursinus College, with minors in Communications and Creative Writing.