Meet the Team

Orna Ross | Managing Editor & ALLi Director

Orna Ross Bio Headshot

Director Orna Ross is a proud indie author and her work for ALLi has seen her named “one of the 100 most influential people in publishing.”

What I love most about ALLi is being in daily connection with such an engaged, talented, forward-thinking group of authors who are changing not only the status of writers within the publishing industry but also what, and how, we read.

Website: | Twitter: @ornaross

AskALLi: Orna co-hosts our monthly Advanced Self-Publishing Salon Broadcast with Joanna Penn

Check out Orna’s blog post archive

Debbie Young –  ALLi Blog Editor and UK Ambassador

Debbie Young Bio HeadshotDebbie Young joined ALLi in 2012 and has been editing the advice blog since May 2013. She contributes to ALLi’s series of author guidebooks and also writes fiction. She is currently working on a series of novels about authors. As ALLi’s UK ambassador, she speaks at author events and literary festivals. She also runs  the annual Hawkesbury Upton Literature Festival in her home village, which features many indie authors.

As part of ALLi, I feel at the cutting edge of the brave new world of self-publishing, in the company of focused, energetic, creative and good-hearted writers across the globe. This is an exciting and inspiring combination that will certainly make me a better writer.

Website: | Twitter: @DebbieYoungBN | Facebook: Author Debbie Young

AskALLi: Debbie co-hosts our monthly ALLi Member Self-Publishing Q&A Broadcast with David Penny

Check out Debbie’s blog post archive on the Author Advice Centre

John Doppler – Services Watchdog & ALLi US Ambassador

John DopplerJohn Doppler has an insatiable hunger for technology. A seasoned software developer, John’s quarter-century career in the tech industry comprises a smorgasbord of pursuits, including graphic design, game development, internet forensics, and digital publishing. He relishes helping authors turn new opportunities into their bread and butter.

John serves up humor, news, and resources to writers at Words on Words, and has been rumored to write biographies during lunch.

ALLi represents the perfect fusion of knowledge, experience, and a supportive author community. Not one day goes by without useful information being shared among its members; not one day passes without my referring authors to the ALLi blog for answers. It’s an incomparable resource for both novice and expert authors.

Website: | Twitter: @johndoppler

Check out John’s blog post archive on the Author Advice Centre


Dan Holloway – News Editor

Dan Holloway headshotDan Holloway is a poet, novelist, journalist, editor and performer. Dan loves the writing and research process but comes into his own when given a microphone. He is the rabble rouser in chief of The New Libertines, who have been touring the UK’s festivals and fringes since 2011.

In 2010, he won the international spoken prose show Literary Death Match and competed at the 2016 UK National Poetry Slam Final at the Royal Albert Hall. He also runs the editing and copywriting business Rogue Interrobang, working with academics and non-fiction writers. When Dan’s not doing writing things he runs ultramarathons and appears on cheesy TV game shows.

It is a real honour to have been involved with ALLi since being a panellist at its launch. I love that ALLi is able to support self-publishers of all types, whatever their reason for taking control into their own hands. In a publishing world that struggles time and again to acknowledge and challenge its own homogeneity, ALLi stands for diversity and the fundamental principle that everyone deserves to be heard in their own voice.

Website: | Twitter: @agnieszkasshoes | Facebook: Dan Holloway Writer

Check out Dan’s blog post archive on the Author Advice Centre

Michael La Ronn – Author Advocate and US Ambassador Liaison

Michael La Ronn

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction.

Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry.

When I started as an indie author, ALLi’s self-publishing advice was invaluable in helping me make smart decisions. It is now an honor to serve on the team so that I can pay it forward and make a difference by giving other indie authors useful advice and encouraging them to be the best authors they can be.

Website: www.michaellaronn | Twitter: @michaellaronn

AskALLi: Michael co-hosts our monthly Beginners’ Self-Publishing Salon Broadcast with Jyotsna Ramarchadan

Check out Michael’s blog post archive on the Author Advice Centre

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