Speaker and Sponsor Booth

Speaker and Sponsor BoothThis is the Indie Author Fringe Speaker and Sponsor Booth.

Think of this comment box as a virtual conference booth. Some of our speakers and sponsors will be dropping by and you can ask them a question, quiz a sponsor about their services, express your feedback, tell us what you’d like next time out or just make a comment on what you’ve learned or how you’re experiencing Indie Author Fringe.

Join in the conversation by scrolling down to the comment box below

You can also leave comments and questions on the individual session pages.

Or tag the speakers on Twitter using their Twitter Handle (which is displayed on their session page) + #IndieAuthorFringe.

383 Responses to Speaker and Sponsor Booth

  1. Jay Artale October 14, 2017 at 2:46 pm #

    How much market research do you do before you write a book?

    Wouldn’t it be great if you knew, before investing all that time and effort, there was an eager market willing to pay for your book? A little bit of market research can go a long way toward ensuring the financial success of your work. Learn how to test topic ideas and refine them into ready-to-sell titles for enthusiastic readers.

  2. Jay Artale October 14, 2017 at 2:44 pm #

    What Revenue Streams do you rely on to build your author career?

    At some point in their writing life, almost every author needs more income than their books provide. In this content-rich presentation, Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with powerful methods for growing your author business in ways you might never have imagined.

  3. Jay Artale October 14, 2017 at 2:43 pm #

    Have you used Chatbots before? Or are these new to you?

    Chatbots are here, and they’re here to stay. Love them or loathe them, you should not dismiss their potential. Kerry Gardiner is the owner of The Book Bots, a chatbot based book marketing company, and author chatbot creator. Chatbots are an incredibly powerful tool that can help you read a wider audience, combat mailing list fatigue, and engage with your readers in a way that a newsletter can’t. Kerry will show why you should have your own chatbot, the benefits of having one, and dispel some of the negative connotations that spring to mind when you hear the word ‘bot’.

  4. Jay Artale October 14, 2017 at 2:42 pm #

    This wide-ranging discussion takes in the value of intellectual property, how campaigns of the past were won and the future for micro-payments to authors on a global scale.

    Head to this session to Download your copy of 5 seriously dumb myths about copyright the media should stop repeating, and Ten principles for fair contracts for authors from the International Authors Forum. Let us know how valuable these will be for you.

  5. Jay Artale October 14, 2017 at 2:40 pm #

    Bestselling Author Mark Dawson and founder of The Self Publishing Formula discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.

    Which tip are you going to put into action?

  6. Jay Artale October 11, 2017 at 9:55 pm #

    Are you ready for our next #IndieAuthorFringe event this Saturday October 14th?

  7. Peggy Kattelus June 3, 2017 at 8:22 pm #

    I’m sorry, Mr Dewj lost me me 8 min in.
    Peggy Kattelus

    • Orna Ross June 3, 2017 at 11:39 pm #

      Interesting, why was that Peggy?

    • Ali June 4, 2017 at 6:19 am #

      Nooooooooooo!! What happened Peggy? Where did I lose you?

      • Orna Ross June 4, 2017 at 11:51 am #

        I thought it was a great session and we have had good feedback. One quote from an experienced author: “Great session. So good to be reminded of the basics and see just how lost I’ve got. Did I ever finish plan A?” And at 8 mins. Ali was talking about the importance of the fundamentals of editorial, design etc. Perhaps you have that nailed, Peggy, but at ALLi we know this is a message that can’t be said often enough. Do let us know the kind of marketing advice you would prefer to receive.

    • Wolf O'Rourc June 4, 2017 at 11:26 pm #

      I agree. If I hadn’t skipped ahead I’d missed the valuable points about TRACK which started 30(!) minutes into the talk. The beat down of different types of authors was for most parts a waste. Even if I identified with any one of the groups, I wouldn’t care for the rest, and the whole thing could have been summarized in one or two sentences.

      • Debbie Young June 5, 2017 at 8:34 am #

        Oh, I rather liked that breakdown, Wolf, and thought it would be a good way to help we authors step outside of ourselves for a moment and get a fresh perspective on how we are doing.

  8. Peggy Kattelus June 3, 2017 at 6:37 pm #

    Carla, great set of tools. In regards to leanpub, you talked of works in progress being sold. Has there ever been an issue of piracy with this? Or any other tools.
    Great segmeny!
    Peggy Kattelus

  9. Therese Hicks June 3, 2017 at 4:26 pm #

    I’m hoping to use the Ingram Spark Promo code for set up costs waiver. Is the… a web address, or a space on their website?

    • Orna Ross June 3, 2017 at 5:47 pm #

      You enter it on the Ingram dashboard, Therese, at the end of your set up

    • Jay Artale June 3, 2017 at 8:06 pm #

      Here’s the Link for their offer page: — although they still have the LBF promo dates on there. The effective date for the Waiving of the set up costs on new titles is June 1st to July 31st. Let us know if you have any questions.

  10. Jay Artale June 3, 2017 at 4:13 pm #

    Gold Sponsor #IngramSpark are offering free set up of all new titles as part of their IndieAuthorFringe sponsorship.

    So their Fringe session about setting up your book’s pricing is very apt. It demystifies any book pricing and discount confusion you may have ….

  11. Jay Artale June 3, 2017 at 2:49 pm #

    It’s Indie Author Fringe Day! If it’s your first time at the fringe and you want to know how to get the most out of the next 24 hours — you can read our Newcomers Blog Post here

  12. Jay Artale May 30, 2017 at 6:03 pm #

    We’re on countdown to our BookExpo Indie Author Fringe event which starts on June 3rd at 10am New York, 3pm London time. To view the full agenda you can click here:

  13. Wolf O'Rourc March 20, 2017 at 1:42 am #

    Debbie Young’s talk on Best Writing Tools contained lots of useful information, but why wasn’t a list published with it like last year? Seems odd for a writing conference to have to glean the spelling of the products from her spelling it out in an audio only talk.

    • Debbie Young March 20, 2017 at 3:21 pm #

      Hi Wolf, glad you found the talk helpful. Here are the spellings for the software I mentioned: Scrivener (from, Vellum, Final Draft, Write Monkey, Dragon (by, plus of course Word – and the paper notebook brand I mentioned is Moleskine. I’ll be adding a transcript shortly of the whole post for anyone who would find that helpful.

  14. KT Litwin March 19, 2017 at 6:07 pm #

    Just listened to the fabulous Orna Ross talking about the 7 stages of the creative process. I found it very interesting. However, towards the end Orna keeps mentioning “the workbook.” I was hoping to learn where and how I could purchase and access it. BUT NO! Did I miss something at the beginning?
    Can one only have the workbook if one takes Orna’s course? Please let us know as it sounds like something I would like to have.

    • Edward Smith March 20, 2017 at 1:29 am #

      I think she means this:

      • KT Litwin March 21, 2017 at 3:23 am #

        Thank you so much!

    • Orna Ross March 20, 2017 at 8:31 am #

      HI Kit, I am currently revising this book. I’ll let you know when the revised version is ready for purchase.

      • KT Litwin March 21, 2017 at 3:24 am #

        You’re amazing! Sending lots of love from the west coast of Canada! xo

  15. Heidi Cieciura March 19, 2017 at 4:52 pm #

    Thank you for this wonderful Indie Author Fringe. Can’t wait for the next one. I’m going to make sure my Creative Writing Uni colleagues know about it. Loads of really insightful presentations especially the one on Ingram Spark and Editors discussing where writers go wrong.I already have a few books published but was looking for motivation and inspiration for how to relaunch and expand on what I have already done and these presentations gave me that boost. Thank you again.

    • Orna Ross March 19, 2017 at 5:43 pm #

      So wonderful to hear, Heidi. Thank you for taking the time to let us know.

  16. Edward Smith March 19, 2017 at 2:09 pm #

    I am definitely going to look into Draft2digital as I have not been all that satisfied with other aggregators who shall remain nameless – they are much too complicated to publish. Kobo’s announcement that they are forming a solid link with Overdrive is excellent news, especially for me as a Canadian because I get a nice little annual cheque from the Public Lending Rights Commission every February for books borrowed from major libraries here – books I might add that are not selling anymore on my back list. I often forget about that payment until it arrives … and I am in beans on toast again!

  17. Don DeBon March 19, 2017 at 5:45 am #

    I wish to thank Orna, the guest speakers, and all involved for the wonderful presentations. While a much of it I have heard a lot before, there were plenty of nuggets of never-heard-of-gold in the mix. Not to mention it is always good to hear from other independent authors. This community never ceases to amaze me in its supportive and giving nature.

    One question I do have though, where is “The Book Cover (Clear trumps Clever!)” presentation? I have seen it mentioned here a few times, but I don’t see it on the Indie Author Fringe 2017 page.

    • David Penny March 19, 2017 at 9:11 am #

      Hi Don – I don’t think we ever had a Book Cover (Clear trumps clever) piece this time around. It’s possible, because these Comments apply to all Fringe events, it was to do with an earlier one.

      • Don DeBon March 20, 2017 at 5:25 am #

        In a way I am glad to hear that. At least I am not going blind and failed to see something obvious. The again, I guess I did as I should have looked closer at the date of the comment in question. But at the time, I thought this page covered only the current Fringe event.

  18. Yvonne Carder March 19, 2017 at 4:52 am #

    Thank you to everyone that was involved with putting this together. I’m new to this industry and I sincerely appreciate that there is something like this available for people that want to be serious about the craft.

    I can’t wait to devour the amazing insight that was presented and I hope that I can be a credit to the hard work that went into creating this event.

    Again, thank you for sharing this with the world!

  19. Edward Smith March 19, 2017 at 3:43 am #

    Nearly midnight here in Canada and the wee hours at the Fringe – but I just finished another useful session: Mark Dawson being interviewed by Orna Ross on paid advertising on Amazon & Facebook. This cleared up some confusion on my part (alas a fairly normal state for me!)

    • Jay Artale March 19, 2017 at 3:46 am #

      You’re a trooper for burning the midnight oil in Canada. Yes, Mark is a font of knowledge on Amazon and FB advertising.

  20. Mark Gillespie March 19, 2017 at 2:53 am #

    And if you’re a newbie, remember to take your time. Don’t try and cram it all in at once. These videos etc, will not expire when the Fringe is over.

    As The Eagles said, ‘Take it Easy’.

  21. Mark Gillespie March 19, 2017 at 2:49 am #

    “The wisdom acquired with the passage of time is a useless gift unless you share it.”

    A great collection of presentations so far. Feels like Indie Author University (where can I apply for a student loan?)

    Thanks Orna and the team. Always good to hear Mark D’s take on paid advertising, particularly in regards to AMS ads. This has been an adventure for me so far with several highs and lows. It’s still very much a learning curve but i believe it’s one of the best areas for independent authors to explore right now, so it’s good to hear Mark’s take on this.

  22. Dolphingirl March 19, 2017 at 2:48 am #

    WOW, thankful for the presentations, Ingram Spark, and other supporters in helping to create this Indie Book platform.
    Learning “heaps” about what steps to take now with my branding, current published book, and upcoming books.
    Ocean aloha,

    • Jay Artale March 19, 2017 at 3:51 am #

      Great that you’ve been picking up lots of indie author tips. We’ll be covering book marketing and book promotion in our next Indie Author Fringe on June 3rd.

  23. Gwyn GB March 18, 2017 at 11:25 pm #

    Thanks to everyone, I’ve been listening to lots of the talks today – really useful so thank you Orna and team for all the hard work and info. Much appreciated.

    • Belinda Pollard March 19, 2017 at 1:38 am #

      I agree, an amazing effort by Orna! 🙂

      • Orna Ross March 19, 2017 at 5:59 am #

        The Fringe is very much a three-way effort, Gwyn, with Jay (Roving Jay Artale) and David (Penny). And of course, we couldn’t do it without the generosity of our speakers, like Belinda, donating their time and expertise.

    • Jay Artale March 19, 2017 at 3:53 am #

      You’re welcome Gwyn … we had such a great line up of speakers for this Fringe event …

  24. Janet Oakley March 18, 2017 at 11:10 pm #

    Taking notes. all good sessions. Now to find my way back.

    • Jay March 18, 2017 at 11:29 pm #

      Thanks Janet .. glad to hear you’re enjoying the sessions.

    • Belinda Pollard March 19, 2017 at 1:37 am #

      It’s amazing stuff, isn’t it Janet. I think the trick must be to choose a few favourite tips to apply – too often I don’t do any because I don’t narrow it down. 🙂

  25. Edward Smith March 18, 2017 at 9:13 pm #

    The morning session by Orna Ross & Jerome Griffin was very useful to me, especially as I lead a fractured life where I must write in the gaps in my day. Solid advice on the creative process and how to nurture that is just what I needed!

    • Orna Ross March 18, 2017 at 9:32 pm #

      I’m so pleased to hear that Edward. Understanding the process made a great difference to my own life … and productivity.

      • Pam Eglinski March 19, 2017 at 1:10 am #

        Had a GREAT TIME at the LBF. Have already sent folks to specific Fringe sessions — lots of interest in the Kindle Storyteller contest.
        Thanks for all you do for independent authors! Wowie! — pam Eglinski

        • Orna Ross March 19, 2017 at 10:20 am #

          It was great to meet you in person Pam. Thanks for all your support and delighted you enjoyed LBF. Next stop: Book Expo!

  26. Julie March 18, 2017 at 8:45 pm #

    I really loved the How to Write Short Stories and Use them to Market your Novel session.

    I was wondering if there is a recommended (or required) minimum story length on KDP or KDP select? Is it the same for other retailers? Sorry if this is a newbie question!

    Also, if there is no minimum, do they allow flash fiction of less than 1000 words? I understand that price must be considered for what the reader is getting, or would these kinds of works have to be free?

    One last question. If you post your short fiction on your blog or sites like Wattpad, does that affect you posting it on KDP? What’s recommended?

    • Orna Ross March 18, 2017 at 8:59 pm #

      2,500 is a minimum on KDP, Julie. You can go non-exclusive on KDP but if you put your book in KDP Select, you can’t put it anywhere else — including your own website. So glad you enjoyed the session.

    • Tim Lewis March 18, 2017 at 10:06 pm #

      Hopefully James will see this, but to answer your last point, as long as you don’t go into KDP Select it doesn’t matter where else you post/sell your fiction. If you are in KDP Select you are only allowed 10% to be shown elsewhere which will be an issue with a short story!

  27. Dachary Carey March 18, 2017 at 7:48 pm #

    I’m really enjoying the info in the sessions, but have run into a frustrating issue with Kathy Meis’ session: “How to position your book for success right from the start.” At around the 32:20 mark, the video stops moving, but she’s referring to clicking various things in the audio. Then, she talks about a visualization tool that’s very helpful for finding comparable titles, but the video still doesn’t change. She’s saying things like: “let’s just look at this one” and “you can see these keywords” – but no, I can’t! The video finally moves on at minute mark 39:00, when she goes back to her slides, but I’ve missed nearly 7 minutes of visual content.

    Do you know if this video will be re-released with the technical glitch fixed?

    • Orna Ross March 18, 2017 at 7:56 pm #

      Hi Dachery, yes I see what you mean. We will get in touch with Bublish and I’m sure they will reissue. If you give me your email address I’ll cc you on the message, so you’ll be kept in the loop. I agree it’s a great session, full of fantastic info.

      • Maree Horner March 20, 2017 at 1:35 am #

        I missed this you so please cc me in also. Thanks Orna

  28. Pam B. Newberry March 18, 2017 at 7:42 pm #

    James Scott Bell and Tim Lewis – Awesome team! Loved Tim’s questions (did he read my mind) and James just delivers the essence so masterfully! Powerful!

    • Tim Lewis March 18, 2017 at 10:00 pm #

      Thanks so much for the compliment Pam! I’m keeping my mind-reading skills secret though….

  29. Joseph Alexander March 18, 2017 at 6:22 pm #

    Thanks for having me on. Lots of fun to make.

    • Jay Artale March 18, 2017 at 7:06 pm #

      Great to have you on the agenda Joseph .. Lots of great info in your session. What really hit home was your comment about author’s reticence to spend money on advertising “If you have faith in your product you’re going to need to spend some money on advertising.” I hadn’t thought about an author’s self-doubt stopping them investing in advertising – but it makes complete sense.

      • Joseph Alexander March 20, 2017 at 1:23 pm #

        That’s true, but it was more about the fact that indie authors often forget that a trad publisher puts money and marketing behind a book. If we are to bypass the traditional publishing industry, most of us will hath to spend some money on advertising our products. That’s just the same in any business. However, I should say that I didn’t spend a penny advertising apart from running my mailing list until about six months ago.

  30. Wolf O'Rourc March 18, 2017 at 5:18 pm #

    A general peeve: I’m watching the talks on my phone and the pages render much faster than they did last year, so kudos for that. However, the share bar takes up 20% of my screen, cutting off the bottom of the video window. I need the share bar maybe 1 minute during the talk. Why isn’t it floating or just static on the page? Just to add insult to injury, I’ve tried 3 Twitter link and none of them have the speaker’s Twitter handles, even though some of them clearly have one. Why? This severely lowers the usefulness of the Twitter link that is wasting a good part of my screen.

    • Orna Ross March 18, 2017 at 6:01 pm #

      HI Wolf, thanks for the feedback. When you said you’ve tried three Twitter links, where exactly do you mean?

      • Wolf O'Rourc March 19, 2017 at 12:14 am #

        Hi Orna, if you use any of the Twitter buttons from the floating share bar, it only has the author’s name, not the handle in the message. The links in the Click to tweet box below the presentation do include the author’s twitter handle and appropriate hashtags. IOW, not only is the floating share bar annoying and blocking a good part of the video when viewed horizontally, the Twitter button is worthless to me because I have to copy the message from the Click to tweet box.

        The floating share bar is obviously part of the general website, which is mostly text. For Indie Author Fringe I’d turn it off completely. Besides blocking parts of the video screen, it needlessly slows down loading.

    • Jay Artale March 18, 2017 at 6:54 pm #

      Hi Wolf … there’s a Click to Tweet in each session post that includes the speaker’s twitter handle, the event hashtag and a link to the article.

  31. Pam B. Newberry March 18, 2017 at 4:32 pm #

    Loved K.M. Weiland’s talk on common fiction writing mistakes…filled with points each critical to keep on the front burner. Sad that the link to learn more about here links back to her talk. I know it should be obvious, but where can I find her bio and related contact info? I looked for the “speakers” link, but sadly, my eyes are missing it.

  32. Dan Holloway March 18, 2017 at 12:50 pm #

    Really enjoyed Leila’s opening 50 pages talk. I *love* that she makes the point that the reader’s most valuable asset is time.

    Would love to hear some advice on zinging up the openings of literary fiction. Earlier this morning I was talking about the extraordinary opening of The Bell Jar, and my number one criticism of literary books I see as an editor is that writers have forgotten that thing about the reader’s time. Just because they are looking for a different kind of read, doesn’t make the choice they have any less, so it’s just as important to make the opening startlingly good.

    • David Penny March 18, 2017 at 2:07 pm #

      Great comments, Dan. For me whether it’s genre or literary or any kind of fiction (even non-fiction) the start has to intrigue. It must leave you wanting to read more. Different forms will do it in different ways but it must still be done.

    • Pam B. Newberry March 18, 2017 at 4:27 pm #

      Yes, I agree. Leila’s talk was very important and the first hurdle–oh what a hurdle it is…

    • leila March 18, 2017 at 8:43 pm #

      Thanks all for the positive comments. I’m so delighted you found it useful. Glad that it struck a chord!

  33. Mark Gillespie March 18, 2017 at 12:47 pm #

    I see another Indie Author Fringe binge on the horizon…it’s late down under but I look forward to catching up in the morning. Happy learning everyone.

    • Jay Artale March 18, 2017 at 4:19 pm #

      Sleep tight Mark .. the Fringe sessions will all be waiting for you in the morning too…

  34. Belinda Pollard March 18, 2017 at 11:34 am #

    Thank you for organising this, Orna and ALLi! What a wonderful resource. 🙂

    My session on beta readers is coming up soon, and then it will be bedtime in Australia, alas, but I’ll drop back in first thing in the morning if anyone has questions. Looking forward to watching the replays of all the topics.

    • Orna Ross March 18, 2017 at 11:59 am #

      Thank you so much for your fabulous session Belinda. Sleep well! 🙂

    • Pam B. Newberry March 18, 2017 at 4:25 pm #

      Loved your talk Belinda! Thank you!

    • Jay Artale March 18, 2017 at 7:37 pm #

      Yes I’m a new convert to #BetaReaders and your session was chock-full of tips and advice to get the best out of this partnership. Thanks for the link to download the Briefing Document mentioned in the video.

      • Belinda Pollard March 18, 2017 at 7:52 pm #

        Thanks Jay! I’ve become such a huge fan of them myself, too. Each project, I learn something new. 🙂

  35. Sondra Ann March 18, 2017 at 10:52 am #

    I have audio, now. Excellent!

  36. Pam B. Newberry March 18, 2017 at 10:16 am #

    Absolutely loved Dan Halloway’s poem! Because I must!

    • Orna Ross March 18, 2017 at 10:34 am #

      Dan is our poet-in-residence (as well as our newshound). He always turns up something fabulous.

      • Pam B. Newberry March 18, 2017 at 11:16 am #

        Dan’s poem set the stage perfectly and to follow with your session, which I’m listening to now (The Seven Steps) is excellent. Your approach to Creativity is spot on with the engineering process. I love it! Can’t wait to get your series and I’ve entered for a chance to receive the workbook! Woot! Woot!

        • Dan Holloway March 18, 2017 at 12:51 pm #

          Thank you so much!

        • Orna Ross March 18, 2017 at 1:03 pm #

          Wow, thank you Pam. I’ll be so glad when this series is out there. I have been working on it for a very long time.

          • Pam B. Newberry March 18, 2017 at 4:23 pm #

            I feel your pain…yep…the road is long, but the joy is great! Loving this conference!! THANK YOU!

  37. Orna Ross March 17, 2017 at 11:16 am #

    Just 24 hours to go, looking forward to seeing you all tomorrow!

    • Maree Horner March 17, 2017 at 9:05 pm #

      How do you access the seminars.

    • Lisa March 18, 2017 at 10:31 am #

      Hi Orna,

      Enjoyed Dans talk thanks! I can’t seem to open the next presentation by you and Jerome. Any idea why? (Comes with error message ‘page cannot be found’)

      • Orna Ross March 18, 2017 at 10:41 am #

        Hi Lisa, just checking with the tech folks, to see what’s up.

      • Orna Ross March 18, 2017 at 11:06 am #

        Hi Lisa, are you good to go now?

  38. Jay Artale March 10, 2017 at 10:56 pm #

    We’re only a week away from our next Indie Author Fringe Conference. We’re sending out the agenda to our Indie Author Fringe mailing list on Saturday 11th.

    • Michael Rice March 14, 2017 at 12:11 pm #

      I’m teetering on the fence as to whether I should pay the membership to join the ‘virtaul’ conference…

      • Jay Artale March 16, 2017 at 7:08 pm #

        Our virtual #IndieAuthorFringe conference is Free to Attend. It’s open to everyone and you don’t need an ALLi membership to attend. We’ve got our fabulous group of sponsors to thank for this. They make it possible to host this conference three times a year and make the wealth of information from indie authors and self-publishing professionals available at no cost. It doesn’t get much better than that! Hope you join us on Saturday.

        • Guy Giard March 17, 2017 at 12:36 pm #

          Thank you Jay.
          Can you post here the link to the webcasts, I have information overload navigating all that you offer on your website

          thanks Guy

  39. flighthub March 9, 2017 at 7:01 pm #

    This is a great post! I’m so glad that you have an open forum for aspiring authors to share their feedback about the conference!

  40. Sarah October 23, 2016 at 10:47 pm #

    Such great info! Loved the KU vs. Wide debate. Thanks for all you do to help and inspire indie authors.

    • sherry October 24, 2016 at 12:43 am #

      Thanks for the info!

    • Pippa DaCosta October 24, 2016 at 7:40 am #

      I’m thrilled you enjoyed it, Sarah. It’s one of the major decisions we face as indie authors and it is by no means an easy choice to make.

  41. Janet Hartman October 23, 2016 at 7:47 pm #

    For Toby Mundy: With anthology contracts, I’ve run into a clause to share all rights non-exclusively. Am I correct in thinking that this makes it difficult to an author to exercise those rights because we have no control or even knowledge in what rights the publisher has already used?

    Also, I’ve read about retaining rights to the use of our characters. Is this automatically covered under subsidiary rights or should a contract be more specific?

  42. Cheryl Carpinello October 23, 2016 at 7:08 pm #

    Busy again on the day. Hope to catch up today. Thanks for doing this each year.

  43. Marion Hermannsen October 23, 2016 at 1:23 pm #

    Holy Moses, spent yesterday at the Frankfurt book fair which was fun but gonna spend all day catching up on where the real action is! Thanks for this amazing virtual event!

  44. Sarah Towle October 23, 2016 at 11:18 am #

    LOVE the productivity tips from Mark McGuinness. Now I just need to trust myself to live by them.

    • Mark McGuinness October 24, 2016 at 9:32 am #

      Thank you Sarah! I recommend testing the ideas instead of trusting. Treat it like an experiment and see if you like the outcome enough to stick with it…

  45. Kim Macleod October 23, 2016 at 10:59 am #

    Well done Alli, Orna Ross and all the fab contributors on putting together a great online conference.
    Also a big shout out to all the people who made it work behind the scenes. It takes a lot to make it run smoothly.
    thank you

  46. Sarah Towle October 23, 2016 at 10:20 am #

    KIMBERLEY GRABAS workshop on developing an author biz plan was so rich and helpful I had to listen to it twice. Good thing she offered a free workbook. Now, time to catch up with the rest of the presentations!

  47. Zara Altair October 23, 2016 at 12:53 am #

    Whoa! This stream is bewiildering.
    Kudos to Gabriel Mercer for a great presentation. Thanks for the spreadsheet tools. Best explanation of UTMs I’ve heard/seen.
    Thank you!

  48. Lawrence Clarke October 23, 2016 at 12:35 am #

    Can anyone tell me if Black Rose Writing is a self-publisher or a mainstream publisher ? And are they kosher?

    • Orna Ross October 23, 2016 at 7:25 am #

      Not a mainstream publisher, no. Are you an ALLi member? We could ask our Watchdog to investigate for you.

  49. Fred Dungan October 23, 2016 at 12:03 am #

    The publishing industry is going the way of the music industry. Still, independents have never had it better. I would rather starve than be a well-kept slave of some publishing giant. To paraphrase Patrick Henry: Give me liberty or give me death!

  50. Wolf O'Rourc October 22, 2016 at 11:58 pm #

    Joanna Penn mentioned a worksheet at the end of the discussion on When Is The Right Time For An Author To Go Fulltime? but I can’t find any link on the page.

  51. Wolf O'Rourc October 22, 2016 at 10:46 pm #

    In Productivity for Authors the interviewer made some good points but I could not understand his name and neither the name nor the Twitter handle is listed on the page.

  52. Krista Cairn October 22, 2016 at 9:58 pm #

    Really enjoyed the conversation between Susan Kay Quinn & Pippa DaCosta. I expected more of a “This one always wins” but instead heard some great strategy and insights. Thanks ladies!

    • Pippa DaCosta October 23, 2016 at 7:34 am #

      That’s great to hear. Unfortunately there is no ‘one size fits all’ because of the nature of authors and their books. Everyone is different, so are their books. It’s all about experimenting and finding what works for you. Susan and I discuss the different ways an author can do that.
      I’m glad you enjoyed it.

  53. Julie October 22, 2016 at 7:41 pm #

    Another great Indie Author Fringe! Thanks so much for putting this together, and for all your hard work. I always learn a lot 🙂

    • Orna Ross October 22, 2016 at 9:21 pm #

      Great to hear that, Julie! We do too… 🙂

  54. Wolf O'Rourc October 22, 2016 at 5:54 pm #

    I could not get SoundCloud to work on my phone for The Psychology of Creative Success. First link errored out. Second link brought up SoundCloud, but when a text came in I hit the screen and SouncCloud stopped and wouldn’t restart. Gave up after that.

    • Orna Ross October 22, 2016 at 6:16 pm #

      Sorry to hear that Wolf, it seems to be working fine from this end. It may be your phone coverage. No worries, it will be here in the self-publishing advice centre for some time to come.

      • Wolf O'Rourc October 22, 2016 at 10:45 pm #

        Hi Orna, I had similar problems at the last IAF. I think it’s the way SoundCloud integrates with the IAF website. On the SoundCloud site that same show has a pause button and time markers. These do not show up on the IAF version and when I click the window the broadcast stops reliably and cannot be continued. I just notice while testing that the button to listen on SoundCloud appears at the bottom , so maybe the solution is to make that more prominent and encourage users to use it.

  55. Amanda Clemmer October 22, 2016 at 5:05 pm #

    Joanna Penn & C.J. Lyons–thanks for the interview! It helps to be reminded that just because my progress is slow, I’m not failing at full-time writing!

  56. Niall October 22, 2016 at 4:08 pm #

    This has been awesome so far!

    • Orna Ross October 22, 2016 at 5:29 pm #

      So glad you’re finding it useful, Niall, Lots of great stuff still to come!

  57. Sarah Towle October 22, 2016 at 3:38 pm #

    OMG Gabriel Mercer’s talk on taking care of your bottom line was exACTly what I needed right now. THANK! for the wealth of information and clear explanation!

    • Tam Linsey October 22, 2016 at 4:05 pm #

      I couldn’t write fast enough to keep up with the information Gabriel Mercer provided. Good thing I could back up the video and listen again! I’ll be implementing a tracking system today! Thank you!

  58. Mike Stop Continues October 22, 2016 at 3:04 pm #

    Having a great time and taking notes!

  59. Kimberley Shead October 22, 2016 at 2:34 pm #

    Really enjoying the content so far. So much to take from the advice given and aspects discussed so far.
    Thank you.

    • Jay Artale October 22, 2016 at 2:53 pm #

      Great to hear it Kimberley .. still so much more to come … and the good thing is it will stay on our blog so you can refer to again and again.

  60. Cindy Rinaman Marsch October 22, 2016 at 2:10 pm #

    Enjoyed Jane Friedman’s pep talk that made me reconsider my possibilities and Orna Ross’s reinforcement about the negative thinking I slogged into this week. Thanks to both!

    • Jay Artale October 22, 2016 at 2:53 pm #

      I love Jane’s balance between the creative and the business elements of running an author business.

  61. Kathrese McKee October 22, 2016 at 1:50 pm #

    Really enjoying the conference. Thanks for doing this!

  62. Linda October 22, 2016 at 1:06 pm #

    I’m super excited! I’ve never done an online convention before so this should be fun! 😀

  63. Rae Lori October 22, 2016 at 11:40 am #

    I’m bummed that this is the last of the Indie Author Fringe cons for the year. I look forward to each and every one and always come away so energized and ready to supercharge my business and creativity.

    I’m currently watching Jane Friedman and so nodding my head over her points about how this business can take a toll psychologically on us. She is the first person to bring this up and it’s such a validation to hear out loud from someone else! Great advice! I look forward to 2017’s conferences! Thanks so much to Orna Ross and ALLi for putting this together!

    • Jay Artale October 22, 2016 at 2:54 pm #

      There’s always next year, and London Book Fair isn’t too far away. Enough time for us to draw breath, and come up with another Fringe to a major book fair event.

  64. Kim Macleod October 22, 2016 at 11:38 am #

    Creating happiness and joy in your life improves creativity. Having run a Happiness Club for 6 years this is the key to finding solutions and improving life. So how do you do it?

    Easy steps – tune in to some upbeat music that you love. Remember a great time in your life that makes you smile and relive it in your head now. Get out and walk in the fresh air. Mindfulness is
    great to keep you in the moment – just sit and breathe for a minute.

    There are so many ways to boost your happiness but if you do this first then you look at the world, your problems, your writing in a new light. Practical and productive happiness for you will shift your emotional state and allow you to open up more creative juices.

    I agree with Orna that we can create anything – vision, belief, energy and action are needed. Go have fun and increase your happiness and see what happens.

    • Orna Ross October 22, 2016 at 5:30 pm #

      Thanks for the great tips, Kim, and for sponsoring the creative psychology session. Love the idea of a happiness club!

  65. Sarah Towle October 22, 2016 at 11:37 am #

    Looking forward to learning more from Orna Ross about inducing the “create state” — what I call flow. How wonderful to be able to learn to find flow on command!

  66. Stacey Anderson October 22, 2016 at 11:14 am #

    This was a great presentation and I can’t wait to start putting it in action!

  67. Kim Macleod October 22, 2016 at 10:59 am #

    So happy to be able to tune in to this today. Lots of great speakers and ideas to promote professional Indie Authors.
    Thanks Alli and all the contributors.

  68. Jay Artale October 21, 2016 at 8:33 pm #

    Here’s our HOW TO ATTEND INDIE AUTHOR FRINGE blog post It includes everything you need to know about the speakers, sessions, sponsors, giveaways, competition, and lastly … how to spread the word about the event.

    • Sarah Towle October 22, 2016 at 10:00 am #

      This is so cool! All the people I’ve ever wanted to meet assembled for a 24-hour online power learning session. My coffee is hot. My Twitter feed’s engaged. And a blank word is ready and waiting to fill with gold dust. But the best part? I get to attend in yoga pants! Alright. Let’s do this!

      • Tam Linsey October 22, 2016 at 10:57 am #

        I’m attending from Alaska, and got up at 1:00 am to listen to Jane Friedman’s lovely and encouraging talk. Her charts on how the number of books being published has grown was enlightening. Publishing no longer equates to amplifying an idea; I’ll be looking at ways to reach my readership in more creative ways.

    • Sarah Towle October 22, 2016 at 10:58 am #

      I have a question for Jane Friedman about making business plans. Is this were I’m meant to ask it? Not sure I’m in the right place.

    • Sarah Towle October 22, 2016 at 10:59 am #

      Also – FYI – the pinterest pin is promoting your May event.

  69. Jay Artale October 12, 2016 at 2:36 pm #

    Here’s our latest Indie Author Fringe post:

  70. Jay Artale September 7, 2016 at 7:04 pm #

    I just heard a rumour that Ingram Spark will be offering Indie Author Fringe discounts in time for our Frankfurt Indie Author Fringe online conference. Watch this space for details. Better yet, sign up to register for our
    Author Fringe updates here

  71. Jami May 16, 2016 at 7:03 am #

    I watched several of the sessions and thought they were fantastic!

    • Orna Ross May 16, 2016 at 3:35 pm #

      Thank you so much for dropping by to say so, Jami. So pleased you found them useful.

  72. Edward Smith May 15, 2016 at 10:35 pm #

    The session with David Penny & Dan Bank was quite simply the best of the best – I got more information and simple pleasure watching this video conversation than from any of the sessions last year, or in April and of course, May….. I will watch it again, this time to take some notes – but to do as Dan Bank said, start with one simple thing.

    • Edward Smith May 15, 2016 at 10:38 pm #

      oops. Dan Blank! I need an editor!

      • Orna Ross May 16, 2016 at 3:36 pm #

        Thank you Edward… see also my reply to your comment below, if you haven’t already!

  73. Wolf O'Rourc May 15, 2016 at 6:23 pm #

    I loved all the information in Penny C. Sansevieri talk about superfans but I could not keep up with it. For one thing, for whatever reason Soundcloud, unlike YouTube, doesn’t let me go back and listen to a point she just made again. Furthermore, she kept referring to her slides which of course are not visible in Soundcloud. She mentioned that the slides were available to the BEA attendees. Any chance for the IAF attendees to get the slides?

    • Orna Ross May 16, 2016 at 3:34 pm #

      Hi Wolf, the slides are now up!

  74. Paul Teague May 15, 2016 at 4:04 pm #

    A fabulous event once again, so much great content in the presentations.

    Many thanks to the Alli team for organising, great stuff 🙂

    • Orna Ross May 15, 2016 at 4:20 pm #

      Thanks Paul! And thank you so much for your super session!

    • Janet Hartman May 15, 2016 at 7:58 pm #

      Paul, thank you so much for a wonderful presentation. Amazing free tools and info to check out! Cannot thank you enough.

      • Paul Teague May 15, 2016 at 8:40 pm #

        Thank you Janet, I really appreciate your kind feedback 🙂

    • John Hng May 16, 2016 at 2:28 am #

      Hi Paul, tks for a great session. I’ve always enjoyed your podcasts and training. This session on ’10 Amazing Tools For Indie Authors’ is very helpful. It is an always changing landscape new tools are always in the market. I used ‘snagit (V7)’ for awhile and noticed that it chews up quite a fair bit of memory causing ‘blue screen of death’ :-(. I’ve since switched to Windows Snapit Tool and found it very functional (it’s part of Windows tools & utilities). Check it out for those who are low on computing resources.

      • Paul Teague May 16, 2016 at 6:40 am #

        Hi John, thanks for the Snapit Tool mention, I haven’t used that one before.

        The link is : for anybody who wants to take a look.

        The reason I pay for Snagit is the lovely ‘torn edge’ options that it gives you, I use these in my web guides, in presentations, everywhere!

        If you’re happy not to use that effect, the Snapit Tool or any of the other alternatives I mentioned will be perfectly okay, I’ve added that one to my toolbar so that I can have a play with it 🙂

  75. John Lynch May 15, 2016 at 7:24 am #

    I see I’ve used in my Freelancing To Pay The Bills piece the expression Premier Author. As anyone well-versed in Upwork will know, that should be Premium Author. Sorry.

    • Jay Artale May 15, 2016 at 7:52 am #

      Hi John .. I changed that in the article for you.

      • John Lynch May 15, 2016 at 8:08 am #

        Thanks, Jay 🙂

  76. John Lynch May 15, 2016 at 7:08 am #

    Hi, My piece is live now and I’m in the room if anyone wants to speak. I’ll be in and out for much of the rest of the day.

    • Jay Artale May 15, 2016 at 8:03 am #

      This line resonated in your article resonated most with me John. “The single most important element … is not the one-off sale, but building a long-term customer relationship and winning repeat business.”

      This is especially true when you’re freelancing and writing about topics you’re not familiar with. I freelance doing copywriting and ghostwriting, and like you cover a myriad of different topics, but each new niche I venture into means more research to make sure I can write professionally and competently about the topic. By building a long-term relationship with a client, my familiarity with the topic makes the writing easier.

      • John Lynch May 15, 2016 at 8:11 am #

        Absolutely, Jay. On Friday I signed a new contract with a company I’ve written for for a few months now; they’re satisfied that I understand them and their business (and they understand me), so now they’re happy to give me a wider range of assignments — and at a better pay rate.

    • Dane Hays July 8, 2016 at 5:48 pm #

      What can you tell me about a self-publisher called ‘LitFire’? Who is their parent company and how legit are they?

  77. Edward Smith May 15, 2016 at 2:52 am #

    Excellent sessions! Well except one…. How does one say this… Was H.M. Ward drunk? High? I had to turn her off as she kept repeating how many books she’s sold and which best sellers lists she has been on punctuated with inane laughter and very little solid information. I was disappointed as I write a lot of poetry and had hoped for some useful suggestions for balancing art and business.

    • Orna Ross May 15, 2016 at 3:04 am #

      Hi Edward, different folks like different styles of presentation, as you’ll see if you read down the comments, some people love Holly’s approach. You might find this recent interview by our author enterprise advisor, Joanna Penn, on her website more to your taste: And of course we have John Lynch coming up soon, on “Freelancing To Pay The Bills”:

  78. Julie May 15, 2016 at 2:51 am #

    Hi! Great posts about pre-orders. I just wanted to verify something I heard, if either Mark or Elizabeth, or anyone can answer. So if you are enrolled in KDP Select, you can’t have pre-orders anywhere else?

    • Orna Ross May 15, 2016 at 2:58 am #

      That’s right. If you have a book in Select, you can’t publish it anywhere else. You can put a pre-order on another book everywhere though.

      • Julie May 15, 2016 at 3:01 am #

        Ok, thanks Orna! 🙂

    • Elizabeth Spann Craig May 15, 2016 at 3:08 am #

      Hi Julie,

      Thanks for the question. My understanding of KDP Select is that, when you commit to them, you must remain exclusive. If you list a book as a pre-order with KDP Select, the KDP Select term begins on publication of the novel ( stated here: ). Listing a pre-order with another retailer would violate that agreement since it would mean the book would be available to readers on other platforms besides KDP Select. Hope this helps.

      • Julie May 15, 2016 at 5:43 am #

        Thanks for the insight Elizabeth! 🙂

  79. Bonnie L Boucek May 15, 2016 at 2:48 am #

    This is such a wonderful treat for anyone interested in becoming an author.

    • Orna Ross May 15, 2016 at 3:04 am #

      Thank you Bonnie for the kind words!

  80. Mark Gillespie May 15, 2016 at 2:27 am #

    What a lovely thing to wake up to on the far side of the world! Tons of new stuff, looking forward to working my way through the new sessions. Thank you Orna and the team.

    • Orna Ross May 15, 2016 at 2:57 am #

      Our pleasure Mark! Thanks for dropping by and hope you find lots that’s useful to you

  81. Melissa Crockett Meske May 15, 2016 at 1:38 am #

    H.M. Ward is such a great presenter! So much information, and she presents it so matter-of-factly and with enthusiastic fun. Thanks for this!

  82. Amanda Clemmer May 14, 2016 at 10:09 pm #

    I remember H. M. Ward’s presentation last year and was thrilled at how concise, informative, and (let’s face it) fun it was! I’m really excited to see what she shares this year. One of my favorite presenters who helps me get where I want to be!

    • Orna Ross May 15, 2016 at 2:20 am #

      Holly is always one of our most popular presenters, and she has such great fans!

  83. Janet Hartman May 14, 2016 at 8:18 pm #

    CJ Lyons: When you profit share with a small press, who controls the $ flow and distribution? How established were you before you started doing this? Any suggestions on how best to approach a small press about this?

    • CJ May 14, 2016 at 9:34 pm #

      Hi Janet! The small presses/publishers I’ve worked with have controlled the money flow and distribution (just like a large press would) BUT with a lot more transparency, more frequent payments, and a very clear understanding of terms (ie. what costs go into “net” before profits are paid if it’s a profit-sharing or what costs they’re responsible for out of their % of the deal)

      There’s really no way for a publisher to do it otherwise because how could they possibly keep the cash flow going for multiple authors and the resources each of those authors’ titles require without having control? And if you don’t like that because you don’t feel you can trust your partner to be transparent and honest about the accounting, then you shouldn’t be doing business with them in the first place, right?

      The first small press for my print only titles approached me in 2011 and we worked together for several years before I left (according to contract terms so it was all very amicable) to foster wider distribution efforts than their network allowed.

      I guess the best way to approach a press would be as with any partnership, first, do your homework, talk to people, make sure what you’re getting into; then query them to see if your needs/goals are aligned (in my opinion, it’s just silly to take the time building a partnership if you aren’t both going to be profiting, it should be a win/win for all parties); if they’re interested then get everything in writing up front so you can both negotiate terms…

      Like any relationship it takes a lot of work, so be prepared for that–I’m always wary about companies who proclaim that they’re going to do all the heavy lifting so authors can “just write”…it’s still YOUR business with YOUR name on every copy of the books, so you need to fully vet anyone you do decide to partner with before you fully commit…it’s a lot like dating, lol!

      Hope that helps,

  84. Wolf O'Rourc May 14, 2016 at 5:36 pm #

    To paraphrase Emily Labrum it’s about delighting the audience. I’m trying to follow the conference on my mobile phone and I’m not delighted. The video is actually not the problem. It streams fine. Each landing page for a talk takes forever to load, though, which suggests to me that it is needlessly overloaded. There aren’t that many visual elements on the page but is it necessary to load 19 (!) stylesheets? I counted 29 (!) scripts on the page and who knows how many other functions they call.

    • David Penny May 14, 2016 at 5:56 pm #

      Hi Wolf – sorry you’re having issues with the sessions when viewing them on your phone. You’re right, there are a number of scripts and stylesheets on there but they’re needed to create the whole experience.

      Unfortunately there’s nothing I’m able to do while the conference is ongoing because changing the underlying structure of the site will break the experience for everyone.

      But thanks for the feedback and I’ll take it onboard once we get through the next 24 hours.

  85. Sukhi April 17, 2016 at 8:18 pm #

    Brilliant session with Joanna Penn regarding audio and podcasting- thank you! Took away so much useful info and insights and has got me thinking about how i want my author journey to look like.

    • Orna Ross May 14, 2016 at 10:03 pm #

      That’s great news, Sukhi. So glad you found it useful. We’ll pass your kind words to Joanna

  86. Regina Richards April 17, 2016 at 3:08 pm #

    Loving the Indie Fringe Conference! Five Steps to Writing Diversity was helpful. I am being asked to write characters from cultural experiences other than my own into my work and I want to do it right. But i admit it is so difficult not to be paralyzed by the fear of not doing the characters justice or offending readers who are from that culture. And yet if all writers write only characters like themselves, the worlds they create won’t look like the one we actually live in. They will be segregated worlds.

    • VL Towler May 15, 2016 at 12:21 am #

      Hi, you are absolutely right that you want to reflect the world that we live in. I believe the trick to writing about diversity is understanding that people generally are the same. There are cultural nuances which distinguish people from one another. Learning about those cultural nuances is key. Do not look to Hollywood for your cues. They always get it wrong. Find experts and sociologists of the culture that you’re trying to understand and talk with Them. We need more accuracy in our depictions of other cultures, which is why it took me 15 years to write my novel.

  87. Glenn April 17, 2016 at 12:38 pm #

    I love any advice on self-publishing.

    • Orna Ross May 14, 2016 at 10:03 pm #

      You’ve come to the right place then, Glenn!

  88. Tracy Krauss April 17, 2016 at 7:03 am #

    I always enjoy Nick Stephenson and was very interested to ‘meet’ Joel as well

  89. sherry April 16, 2016 at 7:50 pm #

    Great marketing advice! And it really works…

  90. kay April 16, 2016 at 3:42 pm #

    good marketing advice by Nick Stephenson. not to be missed.

  91. JulieC April 16, 2016 at 3:31 pm #

    Good session with Nick and Joel – always find something new to think about when hearing them individually but together they were great!

  92. Guyanne Lillie April 16, 2016 at 3:17 pm #

    Excited about all this information and insight – it will be invaluable when all is said and done. Thank you.

    • Orna Ross May 14, 2016 at 9:17 pm #

      A pleasure Guyanne, you can take your time, the archive will be there for the rest of the year

  93. kay April 16, 2016 at 1:36 pm #

    Good cover tips from J D Smith.

    • Orna Ross May 14, 2016 at 10:04 pm #

      Jane is one of the foremost designers on the indie author scene. She loves working with authors and it really shows

  94. Elizabeth Ducie April 16, 2016 at 10:06 am #

    What happens if we have burning questions after we’ve caught up with the presentations we’ve missed. Will the hot seat still be here?

    • Orna Ross April 16, 2016 at 12:20 pm #

      Hi Elizabeth, Yes … we’ll be here. Just let us have your questions and if one of us can answer them ourselves, we’ll pass them onto the speaker.

  95. Cherry Seniel April 16, 2016 at 9:03 am #

    What an amazing opportunity. It’s been a fun and full of learnings experience.Thanks to the organizers, to the sponsors and to the people who made this online conference for indie authors possible. I certainly wrote down lots of important points shared by the speakers. The book cover designing tips were a huge plus to my learnings today.

    You guys are awesome… More Power to you all !

    • Orna Ross April 16, 2016 at 12:21 pm #

      Thank you so much Cherry, happy to help! And now that the conference is over, you can continue the learning by joining the Alliance of Independent Authors, if you would like, or following our Self-publishing Advice Blog (see form right)

  96. Katharina Gerlach April 16, 2016 at 8:55 am #

    I liked the presentations about cover design. Very useful.

    • Orna Ross May 14, 2016 at 9:17 pm #

      So glad it helped Katharina. Looking forward to a great cover!

  97. Mark Gillespie April 16, 2016 at 6:45 am #

    I’m anticipating a big ‘We are the World’ style sing-along at the end with all the speakers. Be gutted if it doesn’t happen!

    • Orna Ross April 16, 2016 at 7:18 am #

      Oooh, er, how about a decision from our Opening LIne Competition judge instead, Mark?

      • Mark Gillespie April 16, 2016 at 7:49 am #

        That’ll do! 😉

  98. Pedar April 16, 2016 at 5:03 am #

    @ Mark Coker,Thanks for making it possible for me to publish my books through Smashwords!

  99. Pedar April 16, 2016 at 4:11 am #

    Great presentation on Blogging. I used to blog often, but kind of let it slide. I think I am going to draw up a plan and start it up again.

  100. Pedar April 16, 2016 at 3:18 am #

    Great presentation on twitter! I talked to my wife and she agrees we can go to Venice! So, I guess this stuff really works. Thanks!

    • Laurence OBryan April 16, 2016 at 6:10 am #

      Pedar, nothing like a good excuse for visiting Venice! I always blame it on research! Enjoy the trip!

    • Glennis April 16, 2016 at 7:58 am #

      I agree, the presentation by both Ian and Laurence was excellent.

  101. Pedar April 16, 2016 at 2:16 am #

    Now you got me thinking. Novelize my life? Who would believe it! And, well, then they would all know where to fine me,…

    • Helena April 16, 2016 at 11:57 am #

      I’m still alive & kicking & fairly sane. And married to The Englishman, so it can be done!

  102. Pedar April 16, 2016 at 2:05 am #

    Do you think the practice of writing is housed intuitively only, or cognitively only? If it is not, then it is a difference of degree rather than of kind, which dominates each writer’s mind.

    • Mark Gillespie April 16, 2016 at 2:40 am #

      I think it varies between writers. Speaking for myself, it’s intuitive. Not that I don’t think at all of course, but it’s the instinct/intuition that’s steering the ship.

      As Bruce Lee said: Don’t think, feel! 🙂

  103. Julie April 16, 2016 at 2:03 am #

    Still looking through all the information, but from what I’m reading it’s all very informative! Thanks to everyone for their hard work, dedication, and helpful advice.

    • Mark Gillespie April 16, 2016 at 2:43 am #

      Well said Julie. I second that.

    • Orna Ross April 16, 2016 at 7:13 am #

      Thanks Julie and Mark! So glad you found it useful!

    • Glennis April 16, 2016 at 8:00 am #

      Yes, I am so appreciative of both Ian and Laurence’s dedication and support.

  104. Pedar April 16, 2016 at 2:01 am #

    I think everyone both plots and pants’s, but uses most the one in which they are strong. That makes them stronger in that suit, and less likely to use the other, making it yet more weak and so less reliable. Thanks for a great presentation!

  105. Pedar April 16, 2016 at 1:57 am #

    Been a plotter all my life, but found that, when no one is looking, I can steal a page out of the pantser manual and it works just fine! Thanks for a great presentations!

  106. Val Silver April 16, 2016 at 1:16 am #

    Thanks I enjoyed the presentation and some of the ideas you shared.

  107. Pedar April 16, 2016 at 12:45 am #

    Brilliant presentation! Why am I not surprised to fine PLF wrapped up in this!

  108. Heather Erickson April 16, 2016 at 12:35 am #

    I loved “The Authors’ Best Friend: Ignite Your Email List: Joel Friedlander and Nick Stephenson,” presentation. I can’t wait to learn more!

  109. Wolf O'Rourc April 16, 2016 at 12:35 am #

    The hyperlinks for the last few sessions on the agenda page are messed up and end in 404 error. Somehow parts of the link were replaced with ellipsis.

  110. Kathy Meis April 16, 2016 at 12:20 am #

    Glad to hear everyone is learning so much. Kathy Meis here from Bublish, if anyone has any questions about brand building or metadata. My presentation was, “Metadata IS Your Brand”

    • Orna Ross April 16, 2016 at 12:41 am #

      And a super presentation it was, thanks so much Kathy, and for dropping into the Hot Seat.

  111. Magdalena Ball April 15, 2016 at 11:58 pm #

    Really high quality presentations so far – enjoying it very much!

  112. Elizabeth Ducie April 15, 2016 at 11:55 pm #

    Having such fun – and learning lots too. The Podcast on selling more books in more formats was brilliant. When Toby Mundy said you start off by knowing all your readers by name, it brought tears to my eyes. Sometimes it’s easy to forget we all start out that way – and I’m not the only one who still celebrates sales one at a time! And Joanna Penn reminded us this is a marathon, not a sprint. I may not have another 50 years, as she has, but just think how much can be done in 10 or 20!

    • Orna Ross April 16, 2016 at 1:41 am #

      Absolutely Elizabeth. So glad you were inspired by the panel.

  113. Dyi April 15, 2016 at 11:12 pm #

    I’m learning so much.

    • Orna Ross April 15, 2016 at 11:44 pm #

      That’s great Dyi, thanks for popping by.

  114. Mark Gillespie April 15, 2016 at 10:26 pm #

    Awww man…imagine being convinced – 100% convinced that your website is mobile friendly and then watching Jane’s presentation makes you go to Google Mobile Friendly Tester and – well, to cut a long story short, it isn’t.


    Thanks Jane.

    • Elizabeth Ducie April 15, 2016 at 11:56 pm #

      I haven’t dared check yet – for exactly that reason. I’ve just paid for a new website – I don’t want to find out it’s not mobile friendly.

      • Mark Gillespie April 16, 2016 at 12:15 am #

        It hurts. But it’s probably better to know now than later. Hopefully whoever did the work knew the importance of mobile friendly websites – and you’ll be fine.

  115. Wesley Banks April 15, 2016 at 10:20 pm #

    Love Derek Murphy’s point about not trying to put a specific scene on the cover. I’ll confess…I’ve tried to do this before.

    • Orna Ross April 16, 2016 at 2:03 am #

      I think we’ve all done that one, Wesley. Live and learn (with a little help from your friends).

  116. J.L. Eck April 15, 2016 at 10:17 pm #

    I learned a lot! Who knew? I need to start following people who follow me! Thanks!

  117. Pedar April 15, 2016 at 9:27 pm #

    Thanks, Joanna! Always a great presentation. Illuminating!

  118. Ian Sutherland April 15, 2016 at 9:24 pm #

    Hi folks. I’m here if you have any questions about using Twitter for book marketing.

    • Darlene Deluca April 15, 2016 at 9:34 pm #

      I’m finding mostly bloggers and other authors or author promo businesses on Twitter. Do you advise to make connections with them to do the book marketing on Twitter as opposed to connecting directly with readers? Just not finding many readers on Twitter.

      • Ian Sutherland April 15, 2016 at 9:41 pm #

        I do both. For readers, I follow the followers of authors like me. Many of these then choose to follow me back, which means I can build a relationship with them. I also use Twitter lead generation cards to encourage them to join my mailing list where I can build a much more intimate relationship than can typically be achieved in 140 characters. I’ve found it a great way to build my list and sell books.

        Your readers are out hiding out there!

        • Darlene Deluca April 15, 2016 at 10:41 pm #

          Thanks, Ian! I have spent a little time going through the followers of similar authors, and I find, again, many of those followers are other authors or promoters!! I will look into the lead generation cards. Never heard of them before! :-/

  119. Enricoh Alfonzo April 15, 2016 at 9:12 pm #

    Great content! Very informative! Downloading the youtube videos now so I can playback over and over. Thank you!

    • Orna Ross April 15, 2016 at 11:42 pm #

      That’s the way to do it, Enricoh!

  120. Wolf O'Rourc April 15, 2016 at 9:11 pm #

    Mark Dawson’s twitter handle on Sell More Books is wrong. It should be @pbackwriter without the “s”

    • Orna Ross April 15, 2016 at 10:13 pm #

      Thanks Wolf, we’ve fixed now!

  121. Debra Hewitt April 15, 2016 at 8:26 pm #

    Great discussions and presentations here! Thanks to everyone involved. One question occurred to me: Is it possible to give away a free book on your website in exchange for an email address if that book is also offered for sale (not for free) on Amazon?

    • Helena April 15, 2016 at 8:36 pm #

      Debra, I’m glad you’ve enjoyed the presentations so far!
      Regarding the free giveaway I think you can give a book away on your site, unless you are in KDP Select with Amazon, which will complicate the matter. As I understand it (this is not my area of expertise), you are not allowed to market a book which is exclusively sold on Amazon elsewhere – at any price. But if you are not in KDP Select then it’s OK.

      Of course you can send it as a review copy, but that is different from offering it free on your website.

      I hope this answers your query.

      • Debra Hewitt April 15, 2016 at 8:46 pm #

        Thanks Helena and Debbie, that’s what I was thinking, too, but thought I heard something different in one of the sessions. Perhaps they were talking about KDP Select.

    • Debbie Young April 15, 2016 at 8:37 pm #

      Yes, I do it! I offer a download of “Quick Change”, my first short story/flash fiction collection. I do it via a combination of MailChimp and BookFunnel, so it’s all done offline, effectively, so no competition for Amazon.

      • Helena April 15, 2016 at 8:45 pm #

        Thanks Debbie for jumping in!

    • Ian Sutherland April 15, 2016 at 8:44 pm #

      Yes, many people do this. It doesn’t seem to contravene Amazon’s terms of service as it’s not actually on sale cheaper or free somewhere else.

    • Orna Ross April 15, 2016 at 10:11 pm #

      Amazon has a policy to sell the cheapest books out there. So they may write to you and suggest that you put your price in line with theirs… or they may price match and make it free there.

  122. Helena April 15, 2016 at 8:05 pm #

    I’m here if you have any questions about turning your life into fiction (and stay sane..ish).

    • SM Bysh April 15, 2016 at 8:40 pm #

      I have found the point of view part very confusing at times. How do you over come that confusion?

      • Helena April 15, 2016 at 8:43 pm #

        I’m not sure what you mean?

        • SM Bysh April 15, 2016 at 8:54 pm #

          My apologies for my stumble here. I am new at this and what I meant was, I’m still trying to understand the differences between the 1st, 2nd, and 3rd points of view. To my brain it all looks the same. How do you train your brain into distinguishing from the three? Even when I have read about it through articles, books etc. It too me seems to still be a confusing mess.

          • Helena April 15, 2016 at 9:02 pm #

            Don’t worry, that’s what we are here for. I just didn’t understand which bit you were confused about.
            You have to think about who is speaking when you are writing; in whose head are you’re in. Many find this difficult, but the easiest way to make sure you get it right is to separate the points of views with a paragraph or similar, so that the reader understands who is speaking.
            A diary for example would be all 1st person as in, ‘I didn’t see the sun rise that day.’
            But in a 3rd person narrative the same sentence would read, ‘She didn’t see the sun rise that day.’
            I hope this is not too simplistic for you, and good luck with your writing!

            • S.M. Bysh April 15, 2016 at 10:18 pm #

              No that was perfectly put and more understandable than it had ever been.

              It is very nice to meet you Helena and I thank you for answering my question. And your article has been very insightful

  123. Angela Ford April 15, 2016 at 8:03 pm #

    Love the advice!

  124. David Penny April 15, 2016 at 7:57 pm #

    I’m here as well in case anyone wants to know *even more* about plotting and panting 🙂

    • Orna Ross April 15, 2016 at 8:00 pm #

      Or Pantsification?

      • Helena April 15, 2016 at 8:07 pm #

        Orna, you’ve been here since ten am?

        • Orna Ross April 15, 2016 at 10:12 pm #

          Not all day. I managed a flight to Ireland in between! 🙂 David and Jay have been holding fort too…

  125. Pedar April 15, 2016 at 7:44 pm #

    So, I’m thinking The Ghost is not about ghost-writing. That’s okay. I’m not running for an elective office. Thanks for the presentation!

    • Andrew Lowe April 17, 2016 at 8:47 am #

      Ha. Thanks, Pedar. No. Plenty of themes swilling around in The Ghost, but ghost-writing isn’t one of them.

  126. Anna Belfrage April 15, 2016 at 7:42 pm #

    Wow! So much interesting stuff up here – will take days to read through.
    I was interested in the PoD vs print run discussion (as to quality of the finished product) and must say that having done both the print run AND the PoD alternative, I saw little difference in the quality of the end product. Ok, so this was “just” for a standard book (no illustrations etc) but my experience with PoD has overall been very positive from a quality persepctive. Obviously, one has to be discerning in the choice of PoD supplier 🙂
    The upside financially is that w PoD there’s little upfront cost. The downside is that the earning per book is substantially lower (unless you up the cover price which probably leads to fewer sales, which leads to lower overall earnings)

    • Orna Ross April 15, 2016 at 8:01 pm #

      Thanks Anna! lovely to see you here. I think Createspace POD has got better and better but Ingram still has the edge. As to earnings, yes, they are lower … but if you factor in your time, possibly not?

  127. pgk April 15, 2016 at 7:41 pm #

    Nick really rocks. I’ve followed his First 10,000 readers for a while now and he provided wonderful actionable insights.

  128. Pedar April 15, 2016 at 7:40 pm #

    Half off is pretty good! Thanks for the presentations!

    • Orna Ross April 15, 2016 at 7:55 pm #

      You’re welcome.. Like your righters pun… I may use this!

  129. Pedar April 15, 2016 at 7:38 pm #

    Nice that so many editors are also writers. Writers, and righters.

  130. Pedar April 15, 2016 at 7:35 pm #

    I gotta get an editor, but first I gotta get the bux!

  131. Debbie Young April 15, 2016 at 7:27 pm #

    Stepping into the hot seat in case anyone has any questions about the session I’m chairing on The Better Way to Write a Book – Plotting or Pantsing – about to start!

  132. David Gaughran April 15, 2016 at 7:04 pm #

    Hi all. My post on Book Fair bewares is now live – – and I’ll be here for the next hour or so if anyone has any questions.

    • Nilam April 15, 2016 at 7:21 pm #

      Hi David, I have a really basic question…why should a newbie go to a book fair in the first place?

      • David Gaughran April 15, 2016 at 7:27 pm #

        Hi Nilam. I think they can be useful at two different stages in your career. At the beginning, they can be good ways to start networking and finding out useful information – things like which services your fellow writers will recommend, discussing strategies, and just meeting people dealing with the same issues and stresses and challenges. Then when your career is more advanced, it can definitely be advantageous to meet retailers in person and come up with ways to work together. Networking is very useful – but of course you don’t need to go to a book fair to do that. Online communities can fulfill the same role too, often better in fact.

      • David Gaughran April 15, 2016 at 7:32 pm #

        But, you know, if you’re on a limited budget I think there are far more important things to be spending your money on.

        • Nilam April 15, 2016 at 8:08 pm #

          Thanks for the advice David

  133. Kate Frost April 15, 2016 at 6:54 pm #

    Only just had the chance to take a look at what’s been going on since 10 this morning and there’s some fabulous information to work my way through.

    • Orna Ross April 15, 2016 at 7:28 pm #

      Don’t worry Kate, it will all be there for ages. So take your time and savour!

      • Elizabeth Ducie April 15, 2016 at 11:42 pm #

        Orna, I’m in the same position; tried to put the whole day aside to listen in, but other things got in the way and I’m a long way behind. It’s good that the sessions will stay up, but how long does this discussion area stay live? I’ve got loads of questions, which will probably be answered as I work through the sessions, but if not, will I have missed my chance to ask them here?

  134. Melissa Addey April 15, 2016 at 6:51 pm #

    Love Jane Friedman’s piece, got some good tips to work on!

    • Julie April 16, 2016 at 3:22 am #

      I think so too! She had a lot of great points.

  135. Pedar April 15, 2016 at 6:21 pm #

    Liked more books in more formats! It opens the mind to possibilities!

    • Orna Ross April 15, 2016 at 7:28 pm #

      That’s so great Pedar. It’s such an amazing time to be an author 🙂

  136. Imogen Clark April 15, 2016 at 6:19 pm #

    Audiobooks? I never realised that was something I could do. I thought it was just for the big boys. Thanks Joanna.

  137. Helena Halme April 15, 2016 at 5:58 pm #

    Joanna’s talk on audio books was excellent. I am now more than ever convinced I should do this!

  138. Esther Gayoba April 15, 2016 at 5:43 pm #

    Just finished watching Jane Friedmans presentation. Gave me a few ideas of things to work on. I’m not extremely web savvy so this has me seriously considering hiring a web designer to optimize my site

  139. Pedar April 15, 2016 at 5:33 pm #

    Read to Self Publish gives a great process overview. Very helpful!

  140. Jay Artale April 15, 2016 at 5:01 pm #

    Kathy’s session has just ended, and she’s hosting a Twitter Chat … join in using these hashtags #IAF16 and #Bublish.

  141. Sienna Bloom April 15, 2016 at 4:21 pm #

    The webinar an what an editor can do was very helpful to me as an aspiring author. Thank you.

    • Ricardo Fayet April 15, 2016 at 4:27 pm #

      Glad it helped, Sienna! Make sure you register for the session giveaways 🙂 And feel free to let us know if you have any questions!

  142. Pedar April 15, 2016 at 4:20 pm #

    @ DEREK MURPHY, Thanks for your presentation! I think I have a better understanding of why one book cover is working and another is not, and now I gotta go and redo some book covers!

    • Derek Murphy April 15, 2016 at 6:31 pm #

      awesome! It’s fun to play, but better to copy a working template or bestselling cover, instead of just starting from scratch. Getting the text/fonts to look professional is a major battle (but easy if you know how).

  143. Robin Glassey April 15, 2016 at 4:18 pm #

    I really enjoyed the Sell More Books in More Formats presentation this morning and it answered some important questions I have had for some time. I’m looking forward to using the advice which was given. Thanks so much!

    • Orna Ross April 15, 2016 at 4:34 pm #

      A pleasure, Robin. So glad it was useful

  144. Shean Pao April 15, 2016 at 3:50 pm #

    Terrific line up of speakers. Looking forward to viewing all of these. Thanks so much!


  145. Tony April 15, 2016 at 3:29 pm #

    Such a relief! To hear that for fiction writers, keeping a blog is a waste of time! Much better to spend it writing the next book. Thank you!

  146. Pedar April 15, 2016 at 3:24 pm #

    @ Ben Galley, I guess it is time to dust off my Kickstarter project. Thanks for your presentation!

  147. Andrew Lowe April 15, 2016 at 3:01 pm #

    Hi. My session – hosted by Roz Morris – is up now. I’ll be around for the next hour or so if there are any questions on editing.

  148. Rose English April 15, 2016 at 2:32 pm #

    What a great selection of information for aspiring Indie Authors. Thank you to everyone involved what a fantastic day, Enjoy and keep smiling 🙂

  149. Pedar April 15, 2016 at 2:26 pm #

    @Jane Friedman, very clear presentation! Very concise and helpful. Thanks!

  150. Zara Hoffman April 15, 2016 at 2:21 pm #

    I am SO excited for all of this! Thank you so much for putting it online or I wouldn’t be able to see all these amazing videos and learn so much more about the industry.

    • Orna Ross April 15, 2016 at 2:23 pm #

      Yes, three times a year ALLi brings the good information from the publishing fairs, the ALLi members, and the indie publishing scene, to the wider community. So glad it’s helpful to you.

      • Pamela Eglinski April 15, 2016 at 5:36 pm #

        Three times a year? Not just from the London Book Fair Fringe event? Do you mean you gather together really good podcasts and present them as an archived group, three times a year? A little confused.
        BTW, just listened to the breathless! How To Sell More Books session and it was excellent!

  151. Bonnie Boucek April 15, 2016 at 2:11 pm #

    I love this idea of authors helping writers becoming authors. It’s nice to see people share good, solid information.

    • Orna Ross April 15, 2016 at 2:24 pm #

      You’re so welcome, Bonnie. That’s what the Alliance of Independent Authors is all about! “Working together for each other” is our motto!

  152. Leila Dewji April 15, 2016 at 1:59 pm #

    Hello all, hopefully our Are You Ready to Self-Publish? session has got you thinking. If you have any questions or comments please let us know here and we’ll get back to you. Thanks Leila & Ali

    • Elizabeth Ducie April 15, 2016 at 6:12 pm #

      Hi Leila. Just finished listening to it and found it really helpful even though I am up to book 10. Your timeline chart is a great resource.

      • Leila April 15, 2016 at 7:12 pm #

        Thanks Elizabeth! Book 10 – that’s v.impressive you must be pretty organised already!

  153. Tari Akpodiete April 15, 2016 at 1:47 pm #

    i always enjoy Derek’s presentations. as usual, his information was excellent, and helpful.

    • Orna Ross April 15, 2016 at 2:03 pm #

      Our thanks to Derek and all our fantastic speakers whose generosity allows us to keep the Indie Fringe events free for all authors to attend.

    • Derek Murphy April 15, 2016 at 6:31 pm #

      Thanks so much!

  154. Sarah Schwarcz April 15, 2016 at 1:41 pm #

    The Book Cover (Clear trumps Clever!) presentation was outstanding and definitely CLEAR! Taught me a lot I will apply.

  155. Paul Teague April 15, 2016 at 12:12 pm #

    Really enjoying the presentations, thanks very much for pulling this all together, fabulous stuff 🙂

    • Orna Ross April 15, 2016 at 1:15 pm #

      Our total pleasure, paul, so glad you’re finding it useful!

  156. Andrew Lowe April 15, 2016 at 11:52 am #

    Hello! My head is spinning with the learning already. 🙂 Amazing work, all round.

    Quick thing: I wanted to see the Peter McCarthy presentation mentioned in Jane Friedman’s session. The link doesn’t work, though. Could someone ping Jane and ask for a fresh link? Thanks!

  157. Sukhi April 15, 2016 at 11:41 am #

    How do you build an ‘author brand’ especially when you are just starting out on the indie-author journey and are still trying to discover what you like to write about or what you want to be known for (especially when you have multiple ideas in multiple genres)?

    • Orna Ross April 15, 2016 at 11:47 am #

      Hi Sukhi, it goes back to what we talked about earlier: selection. don’t try to do everything at once. First you need to understand — what is this first book about? if possible, write another book that is similar to the first. You are looking too far ahead. often when this happens, it is because it is easier to wonder and think about these things than it is to get down to writing. once your book is finished, a lot will become clearer. what genre is it in?

      • Sukhi April 15, 2016 at 3:28 pm #

        Thanks Orna, i think you have hit the nail on the head in that i am thinking too far ahead and thus getting a little overwhelmed. The book i am writing now is about how to find your purpose and passion (and do work you love). So it probably fits in the self-develpment / positive psychology genre.

  158. Celine Jeanjean April 15, 2016 at 11:30 am #

    Hi Gary, I have a question about doing limited edition print-runs. I am very new to publishing and so far have only worked with CreateSpace to get POD books done, but down the line I’d like to look at doing some limited edition paperbacks (or even hardbacks) with illustrations etc — so looking at doing something beautiful and very much a premium product.

    At this stage I have absolutely no idea how to go about doing this, so any information/advice would be greatly appreciated, especially about companies to consider working with, things to consider when embarking on the process, etc.


    • Gary Blissett April 15, 2016 at 11:43 am #

      Hi Celine, Every project is different and I can only speak from the printing and binding experience we have working with people over the years. When it comes to both paper choice and binding options I often ask what the subject matter is and if durability, lay flat opening etc is important. Thinking about these issues at the outset can help you and asking your printer/binder about your “wish list” at the start is always a good idea.
      Mixed paperback, case bound book orders should also be considered and artwork issues which go with these different kinds of book.

    • Jeremy Thompson April 15, 2016 at 12:04 pm #

      Hi Celine. Gary’s answered with a printer’s hat, I thought I’d chip in with a publisher’s hat… if you want any book that’s of a higher quality then you need to discount POD as the quality isn’t really there. That leaves short run digital print and litho; the former is economical up to about 500 copies, the latter over that. If you want a limited edition then you need a short run digital printer that can offer good quality papers, but that is also a bit of a minefield. You really need a publisher that knows the printers and options available for the book required, and who can also advise on your particular book and what the retail market will expect. Happy to help if you contact me direct.

      • Gary Blissett April 15, 2016 at 12:31 pm #

        Hi Celine, Jeremy is right to a degree. Many high quality papers are fine with digital production and we have a range that we use. These papers are more expensive and sometimes there can be a lot of waste if the grain direction is wrong. POD is unlikely to work, but short runs from 10 copies upwards are possible and there are ways in which production costs can be controlled and kept low… all part of the discussion we can have when you have the specifics of a project. Saving money and advising best production is what you should expect

  159. Tony Hawkins April 15, 2016 at 11:25 am #

    Can’t find way in. Tried everything over and over again, even changed browser.

    • Orna Ross April 15, 2016 at 11:47 am #

      Where are you going Tony? What link are you following?

      • Tony Hawkins April 15, 2016 at 11:59 am #

        Was last following this one Orna

        It worked for a time

      • Tony Hawkins April 15, 2016 at 12:08 pm #

        Now on another computer so have to copy

        It cut out after 5 minutes.

        • Orna Ross April 15, 2016 at 12:11 pm #

          The page to come back to, for everything is: Then just click on the event you’re after. It’s working fine for so many people so may be a computer problem your end, alas. Let us know if you succeed.

  160. Chris Casburn April 15, 2016 at 11:05 am #

    Getting a few error 404 codes when logging in but great session by Jane. Who knew there was a mobile friendly test site? Hope you have lots of coffee to hand! Great work.

    • Orna Ross April 15, 2016 at 11:09 am #

      Thanks so much Chris, could you drop David a line about the specifics of your 404 error. i.e what exactly were you doing when it happened. [email protected]. Coffee is the fuel of champions! Always flowing through the ALLi networks…. thanks for being here!

  161. Elizabeth Ducie April 15, 2016 at 11:04 am #

    Having a great time at my first IAF conference. May even be brave enough to tackle Amazon Affiliates after hearing Jane Friedman’s session.

    • Orna Ross April 15, 2016 at 11:10 am #

      We are indie, Elizabeth. Even Amazon Affiliates cannot defeat us! Great to have you here

  162. Orna Ross April 15, 2016 at 11:01 am #

    I have a question about paper, Gary. Last year I made a premium edition of one of my novels, an experience I really enjoyed. What I don’t love is the postage charges, when I send a book. My readers pay that charge and I would love to get it down, when I do this again (which I will). My question is: what is the best quality paper that is also in light in weight?

    • Gary Blissett April 15, 2016 at 11:14 am #

      Difficult to advise on lightest paper to use as there are so many different weights and choices and coatings. However, for a novel I would say the 80gsm Munken book wove is your best choice. The volume is good so show through minimal. Standard offset papers are less expensive than Munken, so would offset postage costs.

    • Jeremy Thompson April 15, 2016 at 11:24 am #

      Hi Orna. Gary will no doubt answer but from my experience, reducing the paper weight may reduce the weight for postage by a little, but it will also reduce the quality of the book itself… most novels are printed on a standard 80gsm ‘book wove’ paper (that slightly textured stuff?), and the next weight down is a 70gsm. The problem is that there’ll be a lot more ‘show-through’ between pages and it can start to look a bit trashy… there’s the additional problem that a lot of printers simply won;t offer a 70gsm (or other) light-weight paper as digital presses in particular (i.e. printing fewer than 500 copies) only run with limited paper types.

      • Gary Blissett April 15, 2016 at 11:33 am #

        The point Jeremy makes is correct and of course there are other factors like pagination which need to be taken into account. Plus a thicker paper need not take the book into another postage weight rate

        • Orna Ross April 15, 2016 at 11:50 am #

          yes, I think next time I will work out weight in advance… that this was a very large book, in fact it was two books in one, so a bit exceptional. Thank you!

      • Orna Ross April 15, 2016 at 11:51 am #

        That’s really interesting, thank you Jeremy. I definitely don’t want reduced quality. I was hoping some clever type might have come up with paper that was both light and fabulous!

  163. Imogen Clark April 15, 2016 at 10:51 am #

    Really enjoying things so far. I can’t make notes fast enough!

    • Orna Ross April 15, 2016 at 10:54 am #

      That’s great, Imogen! all the information will be there for you to come back to, so relax and enjoy!

  164. Sukhi April 14, 2016 at 5:36 pm #

    Questions for Jay Artale: how to deal with overwhelm as a newbie self-publishing writer? As sometimes i feel there is too much to do so how does a 1st time writer decide where to focus their efforts when they are still writing that 1st book (but feel like they have to also be podcasting, running a youtube channel, networking, promoting, being social on social media) all at the same time!! Thanks!

    • Jeremy Thompson April 15, 2016 at 10:49 am #

      Hi Sukhi. My advice is write the book that you want to write first, and when you’re happy that it’s ready to publish, then look at the different options. You must take time to get that manuscript right, though, first… too many self-publishers rush at it, seeing the goal as publishing rather than what they are publishing. Self-publishing done properly takes time… time to get the manuscript right, time to decide what you want to get out of self-publishing, time to research the market to see who offers what and to then decide what you want to do. Like anything new, it can seem overwhelming at first, but the more you look into it, the more you’ll learn and the clearer it’ll all get. Use resources like ALLi and the inter-web thingy and consider carefully what you want to achieve from self-publishing as that can often determine the best route to follow.

      • Sukhi April 15, 2016 at 11:39 am #

        Hi Jeremy. Thanks for your advice and like Orna also said, writing the book is the first priority which is what i will focus on first. The rest can wait!! It’s also quite re-assuring to know that self-publishing is indeed something that DOES take time when done properly and I want to do this as a long term indie author. Thanks for your useful advice!

    • Orna Ross April 15, 2016 at 10:52 am #

      Hi Sukhi, Great advice from Jeremy and I am the ALLi person in the hotseat at the moment, as Jay is having a break — but I think I can advise too. The amount of choice can feel overwhelming and the solution is to select — And to realise that becoming an author is a long-term decision, and that you cannot do everything at once. For now, your number one priority must be finishing that first book. If you have some time left over, and only if, do ONE other thing to help build a platform for you and your books, so that people know something about you. The minimum you need is a blog you explain who you are, what your book is about, your plans for the future and have a signup form for a mailing list. And choose one social network, preferably one where readers hang out, to join in conversations about books and to let people get to know you. Let us know your thoughts!

      • Sukhi April 15, 2016 at 11:38 am #

        Thanks you Orna- such simple yet brilliant advice. You are absolutely right, I need to focus on one thing at a time and understand that being an indie- author is a long term decision and this is something i would like to do long-term so really there is no rush!! For now, writing the first the book will be number one priority and i have a blog on the side which i can build up slowly in time to start building a brand/ presence.

        ps- saw you at the London Book Fair yesterday but was a little shy to say hello but thank you for all you do for us indie authors and the brilliant information on your site. This conference is incredible- thank you!

  165. PM Thomas April 13, 2016 at 12:28 am #

    Why do POD books NOT carry crossovers to Ebooks and vice versa?

    • Orna Ross April 15, 2016 at 7:56 am #

      Hi PM, By crossovers do you mean links? If you can explain a little more what you mean, I’m sure we can help. Amazon KDP and Createspace, for example, integrate the two formats very well. but let me have more detail

  166. Derek Murphy April 10, 2016 at 11:46 pm #

    I’m not sure how the hotseat works but I’m happy to answer questions on facebook or twitter the day of my talk….


    • Jay Artale April 12, 2016 at 11:08 am #

      Hello Derek .. great to hear. Rather than having comments open on each individual post .. we thought it would be a great idea to have one central place for speakers and sponsors to be available to answer questions about their specific Indie Author fringe session.

      Ideally you can pop in during your session to answer questions … or anytime during the online conference to join in any conversation here – I’m sure they’ll be a lot of general self-publishing questions raised as well .. and anyone is welcome to weigh-in on any of the conversations…. think of this hot seat as Blog Comments on steroids.

    • Gary Blissett April 15, 2016 at 10:38 am #

      Likewise, “Hotspots” are great, but emails direct at any time I am happy to answer on questions of printing and binding

    • Andrew Lowe April 15, 2016 at 2:59 pm #

      Hi, Derek. Absolutely loved your presentation. You cleared up a lot of issues for me – particularly the conventional wisdom that a cover should be readable at thumbnail-size. Thanks for your insight.

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