How to Dominate Your Non-Fiction Niche: Joseph Alexander

Joseph Alexander was a guitar teacher who published a “How-To”, and then another. To date he has sold more than a million books. Joseph shares how he has used organic and direct promotion, together with email automation, to now make over $1200 a day from his guitar guides. This session covers the early stages of planning a book, through the writing process and building a mailing list, and the importance of strong branding and visibility.