Book fairs love themes, and the Frankfurt Book Fair, in particular, has tended to dive into the pursuit of the zeitgeist with enthusiasm. I still regularly reference the BookTok takeover that managed to capture the excitement of that fledgling influencer scene. This year’s fair promises a deep dive into an equally zeitgeisty and utterly expected area. The response of the creative world to the challenges and opportunities of AI is still a relatively new conversation, even if it feels like it’s been with us forever.