Book marketing is an overwhelming topic. From Facebook to Amazon ads to blog tours and physical events—the possibilities can seem endless and ever-changing. But most authors agree that one marketing method remains constant: email. Learn how to build a mailing list and you can create a powerful author business, no matter your genre. But how? In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss how mailing lists work, as well as how to build one from scratch to help you connect with your readers, create superfans and sell more books
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