Archive | IRC2014

Partnering Digital Sales with Indie Stores by Mark Lefebvre (Director of Kobo Writing Life & Author Relations)

I have been a bookseller since 1992. I joined Kobo in October 2011, after having worked in online bookselling, academic bookselling, big box retailer bookselling and small neighborhood stores. Over the past couple of decades I have had the privilege of doing something that booksellers do better than anyone else on this planet. Hand-selling books. […]

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Taking Goodreads to the Next Level by Patrick Brown (Director of Author Marketing, Goodreads)

You’ve successfully set up your Goodreads author profile and shelved your favorite books – now what do you do to get readers to pay attention to your own book? Every year, the publishing industry releases 300,000 new books and self-published authors release an additional 300,000. It comes as no surprise that discoverability is the biggest […]

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5 (Interesting) Ways to Build Your Readership by Joanna Penn

BIO:  Voted as one of The Guardian UK Top 100 Creative Professionals 2013, Joanna Penn is the internationally bestselling author of thrillers on the edge at and non-fiction books for authors at, including “How To Market A Book“. She’s also a professional speaker and entrepreneur. Connect with Joanna @thecreativepenn a Rafflecopter giveaway

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