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Book Publicity Tips for Self-Publishers. Part One: Blogs

Book blog are great publicity for independent authorsGUEST POST: By Ben Cameron of Smith Publicity.

For publicity purposes, there are essentially two kinds of blogs, those that are an offshoot of another form of media, such as a newspaper, magazine or radio show; and those that are independent stand-alones. Either way, they are usually written by a single individual or a small group and have a very personal feel to them.

Like people, blogs can be quirky, opinionated and prejudiced. You are off to a great start if you think if them as people – as funny as your Aunt Bessie or grumpy as your old Uncle Carl.

1)  Blogs Are Not an Afterthought

When it comes to media, some rank contacts in order of ‘importance’, with television being the golden ticket and blogs being something you try once other

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Guest Post: Independent Authors and Visibility by Linda Gillard

Linda knows how to be seen!

 

In an over-crowded marketplace, we assume it’s reviews that sell books and, predictably, it’s now possible to buy “honest reviews”. Could paid-for reviews be a good investment? Possibly, but I think we should be asking ourselves a different question—how do books find their readers? Or, to put it another way, what makes a book visible in the marketplace?

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Self-Publishers Promote Each Other

We value each other's work

We’ve been having a debate about self-promotion on our Alliance of Independent Authors’ member-only Facebook group.  And one of our members, Richard Bunning, came up with a great idea to get around this  perennial problem for self-publishers and the forums they hang out on.

Like most great ideas, it’s simple. Naturally, as writers, we want to share news of our books and other writings but

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How to get your Self-Published Books into Bookstores

For a lot of self-publishing authors, getting their books into big-chain bookshops can seem as impossible as hitting a space station with a sling-shot.how to get self-published books into bookstores

There is something of a validation in walking into a bookshop, especially a big-chain branch, and spying your book on the shelf. It’s something we crave as indie authors. But as indies, with corporate structure and head office guidelines, that shelf can often seem a million miles away.

But is getting our books into big chains as impossible as we think?

 

HOW I DID IT

I’m a fantasy author of The Emaneska Series and my books The Written and Pale Kings are permanently stocked in some 20+ Waterstones stores across the UK. I hold regular signings and events at a large number of branches across the South and the Midlands – around twenty so far in the past year.

I’ve just finished one

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