Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion
Got no response from your last press release? Then study these six top tips to help you write a super-powerful press release, presented by Bronwyn Hemus, co-founder of ALLi Partner Member Standout Books. Yes, journalists are busy but they are never too busy for news that will help them fill their column. Writing an irresistible […]
“Twitter changed my life, it really did.” Mel Sherratt talks about the writing and publishing strategies that have made her a bestselling indie and led her to her to signing a two-book deal with Thomas & Mercer this week. What’s the secret of your success? Bloody-minded stubbornness, I think! I’ve always wanted to write books […]
While no one is ever going to find a formula to guarantee your book those all important word of mouth recommendations, there are things that you can do to give readers the best possible chance of discovering it. One of these that has stood the test of time is to use BookCrossing. BookCrossing is a brilliantly […]
Orna was at BEA’s UPublishU last week and really enjoyed the presentation by Goodreads’s Director of Marketing, Patrick Brown, with romance indie-author supremo Bella Andre, on how authors can get the most out of Goodreads. Bella, who keeps an astounding writing routine (25 pages a day, anyone?) spoke of how she has to be […]
I live in France and can’t access UK bookshops easily, so I’ve had to be a little innovative in my PR and marketing. I heard about Books on the Underground from a fellow author, historical novelist Victoria Lamb. The scheme is as simple as it sounds. Books travel around the London Underground network waiting […]
I’ve been blogging for four years. In that time, the writing community has grown. A lot. We have all read our fair share of cover reveals, book launch announcements, and author interviews, so much so that, though I hate to say it, we are becoming immune to blog tours. Every day, my blogger dashboard is […]
Branding is a buzzword these days. A friend of mine who’s a linguistic anthropologist went to a job hunt workshop, and was there told to develop a “brand” for herself as she wrote up her resume. If she needs to do it, I daresay we all do, but as an author, where do we start? […]
This is an excerpt from Let’s Get Visible: How to Get Noticed and Sell More Books by David Gaughran, friend of ALLi. Like its predecessor, Let’s Get Digital, it’s a great book. Not just useful. Essential. Please note that, except where indicated, mentions of rankings and categories refer to the US Kindle Store. If you […]
One of the frustrations for authors when it comes to Amazon is that if your readers are taken to a link in one store, for example Amazon.com, but they live in another country, they’ll find a green button saying: “Kindle titles are available for (your territory’s) customers on Amazon.yourterritory. Continue shopping on the Kindle Store […]
There are many ways an indie author can reach readers. Sometimes it just requires a slow and steady slog, sometimes it takes a bit of thinking out of the box. One way to generate excitement and buzz around your book is with an online contest. Offer to send a free copy of your last book […]