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Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Nonfiction Book Marketing Basics

When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.
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Journey To The Perfect Book Cover

Commissioning your first cover is one of the most exciting parts of the publshing journey. It's often the first time your book 'feels' real because you get to see it in a tangible way. But it's also scary because all of us want to have the perfect book cover for our story. ALLi prides itself on its approved partner directory and vetted services. Author member Helen Baggott tells us about her experience of finding a designer and receiving her first cover.
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Book Marketing from a Standing Start as an Indie Author

The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.
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A New Book Blurb Could Revolutionize Your Sales

First impressions matter, both in person and for selling books. But when you've finished your 70,000-word fiction masterpiece, the prospect of condensing it into a 150-word book blurb is overwhelming enough without also needing a one-line tag to catch a reader's eye. ALLi Partner Member Adam Croft explains how spending a little time with your hook and new book blurb could earn you thousands.
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7 Ways You Can Make More Money from Your Book

It takes so much time and effort to become an indie author. Now, how about a little ROI? Truth is, now that you’ve crystallized your ideas into book form, there are multiple ways to spin your book into gold — aka make more money from your book — by exploring different formats and unique paths to market. In this post, Georgie Hockett has seven suggestions to help you do just that.
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Scan The Market Before Marketing Your Book

Scan the Market Before Marketing Your Book

It’s common to check out competitor books, titles, covers, and prices before we set our own. And that’s a good thing. As ALLi Communications Manager Boni Wagner-Stafford (also of Recommended Partner Member Ingenium Books) tells us in this excerpt adapted from her new book, One Million Readers, it's a good idea to do a thorough market scan before marketing your book. 
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