Adam Borretz will cover the different types of book reviews available to indie authors and offer strategies and best practices to help self-published authors garner review coverage.
Archive | Book Promotion & Marketing
Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion
Opening up to Indie Authors: Dan Holloway & Debbie Young
This audio reading by the authors of the 2017 edition of the Opening Up To Indie Authors guidebook at the heart of the Open Up campaign, focusses on getting self-published books on the program at literary festivals and events.
Beginners guide to Indie Author Jargon: Book Marketing Glossary Jay Artale
In this Book Marketing Glossary, Jay Artale collaborated with ALLi members to find out what book marketing and promotion jargon or acronyms they didn’t know when they started out, which would have helped them demystify their indie author journey.
How to build your Author email list with Giveaways and Content Marketing: Derek Murphy
Derek Murphy built his email list of 8500+ young adult readers before he published his first novel; since then he’s continued using book giveaways and targeted Facebook ads to reach new readers and grow his list to over 35K.
Is Bookbub still worth the money?: Rachel Amphlett & David Penny
Bookbub has, for a long time now, been regarded as the gold standard in marketing your book. But it has also been incredibly difficult to land a spot there. Two authors who were fortunate enough to be accepted discuss whether the process was worthwhile.
How to Host An Inclusive Literary Festival: Debbie Young
Ever thought you’d like to run a local literary event? Debbie Young, the organizer of a local village festival offers top tips on how (and why) to organize your own — and do it your way.
How to Market & Promote your Travel Memoir – 1:1 Interviews with Travel Writers: Jay Artale
How to Market and Promote your Travel Memoir. A series of 1:1 author interviews hosted by Jay Artale, featuring Jack Scott, Karen McCann, and Joe Cawley, a group of successful travel writing authors who self-publish
How to Optimize Your Goodreads Membership: Tips For Best Practice: Barb Drozdowich
Let Barb Drozdowich help you optimize your Goodreads presence, share some tricks to navigating this large site and describe how (and why) to use some of the powerful features.
How To Create A Stunning Media Kit For You and Your Book: Chris Well
Chris Well will show you how to create a media kit that answers questions anyone might ask about you or your books.
50 Ways To Reach Your Readers: Book Promotion Ideas From ALLi Members
On the last Saturday of each month, members of the Alliance of Independent Authors (ALLi) share creative, thoughtful, unusual and sometimes plain off-the-wall book marketing tactics that have effectively promoted their self-published books on the ALLi blog. Here’s our top 50 picks.