Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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Member Q&A

Writing Questions Answered with Orna Ross and Michael La Ronn and News with Daniel Holloway: Member Q&A & Self-Publishing News Podcast January 2020

This week it's the return of our Members Q&A and Self-Publishing News Salon with Michael LaRonn in the co-presenter seat with Orna Ross, ALLi director, followed by Dan Holloway's news roundup. Our questions this month include: Do I need a different copyright…

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Self-Publishing Trends

Self-Publishing Trends for 2020 and the Next Decade with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Self-publishing trends are moving fast for indie authors, with new advances in voice first technology, artificial intelligence, and other tools, together with a growing sense of author empowerment. Orna and Joanna discuss their predictions about what indie authors can expect,…

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Indie Author Translation Rights Program Session Four

The fall Self-Publishing Advice Conference saw ALLi launch the start of the Indie Author Translation Rights Program. If you missed it, you can catch up with the first installment here, the second installment here, and the third installment here. Today, we’re thrilled to present Indie Author Translation Rights Program session four.
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Best Podcasts Of 2019

#AskALLi Self-Publishing Salons: The Best Podcasts of 2019

Here we present the best podcasts of 2019. When it comes to reading, who said the eyes always have it? In fact, 2019 was the year of the ear. We're getting our information via podcasts, increasingly reading via audiobook. By now, even those who at first harumphed at audio are starting to get the message as the sales figures come in. At the Alliance of Independent Authors, we get it. That's why we spent much of 2019 expanding and improving upon our #AskALLi series of podcasts. We launched new ones, livened up old ones, and our audience is growing along with the the growth of audio.
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How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
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How To Get Your First 50 Book Reviews: A Quick & Easy Guide for Indie Authors

Encouraging people to publish and share reviews of your book is a key book-marketing activity, possibly the single most important of marketing task for a publisher. ALLi's latest Quick & Easy Guidebook (now available in the Member Zone) focusses on how to get your first 50 book reviews.
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How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.
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