For most indie authors writing today, traditional bookstores in the mall and on the high street fueled our writing ambitions and our love of reading as children. Most writers would be thrilled to see their books on display in bookstore windows, display tables and shelves. Despite the rise and rise of ebooks and audiobooks, and especially during the boom in online buying during the Covid-19 pandemic, physical bookstores are still a significant marketplace for readers to discover and buy books. However it is much more challenging for the indie author to sell books via bookstores than online. What are those challenges and does the benefit of reaching bookstores’ customers justify finding a place for bookstores in your business plan? This post asks the question: are bookstores worth it for indie authors?
Like to get your books into bricks-and-mortar bookstores? It'll help if you understand the bookseller's objectives and viewpoint - and this extract from ALLi's guidebook about bookstores will quickly put you in the picture.
Why you need to make sure your writing is the best it can be before you invest in marketing it - tough love on the importance of writing craft from ALLi Author Advice Center Manager Debbie Young, herself the author of a series of cozy mysteries
Wondering why no-one's buying your books from bookstores, even though you've published your print books through IngramSpark? You need to drive readers into bookstores to buy them - Debbie Young explains why and how.
When we're aiming at marketing our books worldwide, it's easy to ignore small parochial writing opportunities - but don't be too hasty to dismiss what could provide useful strategic advantages for the bigger picture, as Debbie Young explains in her case study.
Are you taking advantage of your books' potential for seasonal marketing? Debbie Young explains how to trade off the seasonal relevance of your back catalog all year round.
How many books do you work on at a time? Whether it's one or a dozen, this post will give you ideas of other ways of managing your works-in-progress and help you decide whether to stick with your current practice or try another way in the interests of productivity.
Do you struggle to get new book ideas off the starting blocks? Falter along the way? Read about the three top tips that Debbie Young has found helpful in driving her own productivity as an author of multiple titles in different genres.
Don't let negative reviews get you down - learn what you can from them, discard what makes no sense, and move on to the more important things in your writing life. Sensible advice from the ever-upbeat Debbie Young.
Like to know more about what it takes to win the Kindle Storyteller Award? Inspirational indie author Hannah Lynn shares the experience of being the 2018 winner, and tells us all about her writing life.
Read the inspiration behind the new Lindisfarne Prize for authors who are just starting out, set up by bestselling indie author LJ Ross to pay it forward to the writing community
When you're so close to your book, sometimes you need to "murder your darlings" in the cover design process, as well as in the writing of it. Check this handy list to make sure you're not guilty of any of eight common pet hates in the covers of your books.