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Content Marketing

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
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Ten Nonfiction Elements That Boost Your Business

Years of experience make an industry expert. But it's often not until they have a nonfiction book in their expertise area that they become speakers and propel their business into the limelight. But should all businesses have nonfiction books? Partner member, Karen Williams from The Book Mentor, thinks that if you do write a book on your expert area, there are ten nonfiction factors that make business boom which should be included.
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