Format: Video with Joel Friedlander & Nick Stephenson
Orna Ross moderates a discussion between two of the best minds in author marketing, both avid believers in email list-building: Joel Friedlander and Nick Stephenson. You’ll learn how to build a practical strategy that brings together your writing, the needs of your readers, and your own personality and working style. Also discussed: the three dimensions of a good email marketing strategy (hint: it’s not just about the traffic) and a ton of great methods — some of which Joel and Nick use themselves — guaranteed to explode your list(s).
Joel Friedlander (@JFBookman) is an award-winning book designer and blogger. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California.
Joel also writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book, and he is the founder of The Self-Publishing Roadmap, a training course for authors; BookDesignTemplates.com, where he provides pre-designed book templates for Word and InDesign; AuthorToolkits.com, for marketing and publicity tools; and BookPlanner.com, a project management tool for authors who publish their own books. Joel is a past president of the Bay Area Independent Publishers Association.
Joel is giving away a Book Launch Toolkit. “We teamed up with platform-building and marketing expert Kimberley Grabas to create a suite of tools that will help you craft the perfect book launch easier than ever before. The Toolkit includes a 103 page guidebook that provides you with a platform-building strategy and twenty tools and techniques you can use in your own book launch. But that’s not all. You’ll also receive seven templates and five cheat sheets to get your launch organized and on-track. It’s a highly competitive market out there, and the Book Launch Toolkit will equip you with the knowhow and instruction you need to give your book the best shot at reaching the top.”
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