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Gabriel Mercer

Gabriel MercerIndie Authors: How To Hitch Your Digital Marketing To Your Bottom Line

Format: Pre-recorded Video

The Key To A Successful Author Business: Tracking
As authors we’re told to do social media and email marketing, grow our website traffic and subscribers and develop our author platform, — but how do we know which activities are paying back our investment of time and money, and which are a drain? The key is tracking.
In a wide-ranging presentation that first sets the fundamentals of accounting and budgeting, moves on to affiliate tracking and the ins and outs of Amazon Associates accounts; and ends by showing you a range of free google tools that can track your social media, email, and paid traffic, Digital Strategist and Growth Consultant Gabriel Mercer brings you step-by-step through what you need to know to hitch your author platform and your book marketing to your bottom line.

TAKEAWAY

– Tracking social media, email, and paid traffic with free google tools (UTM parameters)
– The in’s and out’s of Amazon Associates accounts (affiliate tracking)
– Measuring book profit, loss, and advertising returns (basic accounting / budgeting)

SPEAKER BIO

Gabriel Mercer is a digital marketer, business consultant, and private equity investor that left a career in tech startups to work with storytellers. In the last 4 years, he has helped more than a dozen authors make a living with their commercial fiction. He specializes in digital solutions for writers that want to grow their audience, streamline their marketing, and automate their platform.


Website: http://gabrielmercer.com

Facebook: Facebook/gmwrite

Twitter: @gmwrites

Email: gm@gabrielmercer.com


GIVEAWAY

10 Copies of “Your First 1,000 Copies by Tim Grahl” ebook. An excellent look at what it takes to develop an author brand and sell books.Gabriel is offering an ebook copy of Tim Grahl’s “Your First 1000 Copies” a book that’s on his shelf and one he recommends.

An excellent look at what it takes to develop an author brand and sell books.

In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn’t.

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