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How To Create A Stunning Media Kit For You and Your Book: Chris Well

Book Expo BEA 2017 IAF LogoThis post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.


chris-well-bw-imageA media kit is an information packet that informs everyone – not just members of the media – about you and your author brand. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field.

This session will show you how to create a media kit that answers questions anyone might ask about you or your books.

#IndieAuthorFringe How To Create A Book Media Kit @BuildYourBrandA Click To Tweet

What questions or feedback do you have for Chris Well? Leave him a comment below, or send him a Tweet using @BuildYourBrandA and our event hashtag #IndieAuthorFringe

Click here to find out more about Chris Well


Want to make an author media kit and don’t quite know where to start?

As a special gift to you, Chris if giving you a free set of author media kit templates! It includes simple guides to create your author bio(s), book one-sheet, book announcement, and more. This is an invaluable toolkit for authors.

Chris Well


Indie Author Fringe

The Indie Fringe Author Conference takes place three times a year, in line with London Book Fair in April; Book Expo America in May and Frankfurt Book Fair in October

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This Post Has 12 Comments
  1. This was a wonderful, straightforward all-encompassing presentation that gave me the confidence to get started. I’m a little sad that the opportunity to download the media kit templates is over but I am still happy with the takeaway advice and guidance.

  2. This may be the best online presentation I’ve seen! Well-organized, clear, inspiring. You gave me the answers I’ve been looking for. Thank you. I’m building my media kit now.

  3. Wow! Wow wow, what an excellent video. Everything is so well explained and summarized. I found examples of the short/medium/long bios especially helpful. (It’s one thing know what they should be, and another thing to see clear examples!) Chris, thank you so much for sharing your expertise!

    I am now super excited to go forth and put together my own media kit. 😀

  4. Chris, excellent session! It was packed with clear and specific instructions. Thanks for sharing your knowledge and being part of the Indie Author Fringe.

  5. Thanks so much for including non-fiction examples in this session Chris … I’ve been looking forward to your session, and it didn’t disappoint … great content, easy to follow. So valuable.

    1. You’re welcome, Jay! I wanted to make it clear that this is all within reach of any type of author. (Although I now realize I should have included examples for poets and children’s authors.)


      Glad the lesson was helpful to you!

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