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Archive | Book Promotion & Marketing

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

How Self-Publishers Reach Readers

We had a wide-ranging discussion on the ALLi Member-Only Facebook Page recently about book promotion and how to reach readers, that deserves a wider audience. It started when Susanne Lakin (see below) posted one of her great links, to Russell Blake’s exploration of Amazon’s KDP algorithms and free days. And then, as is wont to […]

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Guest Post: Independent Authors and Visibility by Linda Gillard

  In an over-crowded marketplace, we assume it’s reviews that sell books and, predictably, it’s now possible to buy “honest reviews”. Could paid-for reviews be a good investment? Possibly, but I think we should be asking ourselves a different question—how do books find their readers? Or, to put it another way, what makes a book visible […]

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Self-Publishers Promote Each Other

We’ve been having a debate about self-promotion on our Alliance of Independent Authors’ member-only Facebook group.  And one of our members, Richard Bunning, came up with a great idea to get around this  perennial problem for self-publishers and the forums they hang out on. Like most great ideas, it’s simple. Naturally, as writers, we want […]

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