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Archive | Book Promotion & Marketing

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

bookreviews

How To Get Book Reviews

Trying to get readers to write a review is like getting your two-year-old child to take a horrible-tasting medicine, says ALLi member and regular contributor, Giacomo (Jim) Giammatteo. But it is possible and it is worth it.  In the first of a three-part series on reviews, he explains how he gets more than twenty reviews a […]

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Superb Self Publishing – the Motherlode for Overgrounding

Self publishing is at the cutting edge of the most interesting, radical and provocative writing that’s happening right now.  Dan Holloway comes up from writing his own great work to overground some others.  Underground, Overground… No, whilst they were a central part of my childhood, I’m not talking about the Wombles. In my last post here […]

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How Self-Publishers Reach Readers

We had a wide-ranging discussion on the ALLi Member-Only Facebook Page recently about book promotion and how to reach readers, that deserves a wider audience. It started when Susanne Lakin (see below) posted one of her great links, to Russell Blake’s exploration of Amazon’s KDP algorithms and free days. And then, as is wont to […]

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Guest Post: Independent Authors and Visibility by Linda Gillard

  In an over-crowded marketplace, we assume it’s reviews that sell books and, predictably, it’s now possible to buy “honest reviews”. Could paid-for reviews be a good investment? Possibly, but I think we should be asking ourselves a different question—how do books find their readers? Or, to put it another way, what makes a book visible […]

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Self-Publishers Promote Each Other

We’ve been having a debate about self-promotion on our Alliance of Independent Authors’ member-only Facebook group.  And one of our members, Richard Bunning, came up with a great idea to get around this  perennial problem for self-publishers and the forums they hang out on. Like most great ideas, it’s simple. Naturally, as writers, we want […]

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