Archive | ALLi Events

The latest news from the world of self-publishing, each Friday

Ask ALLi Q & A badge v2

Ask ALLi Self-Publishing Member Q&A with Orna Ross & Joel Friedlander

Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author and the skills you need to acquire to become a successful self-publisher. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month’s special guest […]

Continue Reading 1
Ask ALLi Self-Publishing Salon

ALLi Self-Publishing Salon with Orna Ross and Joanna Penn

This month we welcomed the launch of our Self-Publishing Salon with Orna and Joanna. Up to now, this duo has hosted our month Ask ALLi Q&A event, answering members’ self-publishing questions. This Salon has a new format and instead of answering Member questions, Orna and Joanna discuss what’s going on in the publishing industry, latest tips […]

Continue Reading 4

Ask ALLi Member Q&A: Self-Publishing Questions Answered by Orna Ross and Joel Friedlander

Ask ALLi Q & A badge v2Ask ALLi Member Q&A: Your Self-Publishing Questions answered by Orna Ross and Joel Friedlander.

Each month Orna Ross and a special guest answer Member’s self-publishing questions. This month we’re excited to welcome ALLi Advisor Joel Friedlander.

Joel FriedlanderJoel has used his background in book design, advertising, and graphic design to build The Book Designer website into one of the go-to self-publishing resource sites for indie authors. He shares self-publishing tips to help authors make informed decisions.

Since 2011 he has been hosting a monthly ebook cover design award. As well as choosing a winner each month, he recognizes effective design and comments on what elements don’t work. He also takes the time to provide individual feedback on every cover submissions he receives, and authors can learn a lot about effective cover design by just reviewing these monthly entries and their feedback.

Orna and Joel has similar self-publishing philosophies. They both believe in the importance of creating a professional looking book, and empowering indie authors to build their skill sets and expertise.

This Ask ALLi Member Q&A is a great opportunity to pose your cover and internal book design questions to one of self-publishing’s thought leaders on the topic.

Submit your Member Question

Only ALLi members can submit questions to this particular event but all authors can watch the event live and learn from the expertise shared.

The Q&A will broadcast live on YouTube: Click here to watch live

Event starts at 8:00pm GMT 

  • Global Dates and Times:
  • Time: This event goes out on at 12noon PST (Vancouver) / 3pm EST  (New York City / 6pm BRST (Sao Paolo) / 8pm GMT (London) / 10pm SAST (Johannesburg) /and +1Day 1.30am IST (Dehli) and 7am AEDT (Sydney)

Our monthly Member Q&A is part of our “Ask ALLi” Campaign: in which ALLi (Alliance of Independent Authors) commits to answering any question about self-publishing that any author might have.

Where can you watch or listen to more Ask ALLi?

You can catch up on all of our videos on ALLi’s YouTube Channel 

Subscribe to our Ask ALLi podcast on iTunes, Stitcher, Soundcloud of via our RSS feed: Subscribe on iTunes Stitcher Podcast Logo for link to ALLi podcast Soundcloud RSS Feed Logo

Continue Reading 0

An Afternoon with Orna Ross: Building a Successful Indie Author Business

Join BAIPA on February 11
To learn how to run an indie author business in a way that achieves creative and commercial success.
with ALLI Founder-Director Orna Ross

Afternoon Speaker Presentation: 1pm to 3pm

During the afternoon session, we will explore the issues raised during the morning, going in more depth and using various exercises to get to the heart of your personal relationship with money, how it connects to your books, and how to take advantage of changes in the publishing industry to find your own, unique pathway to pleasure and profit.

Both sessions will explore opportunities across various platforms and territories and introduce tips and techniques on how to actually make money with fiction and/or non-fiction books.

We will take in selling rights as well as selling books and other ways to achieve multiple streams of income in today’s global, digital marketplace.

You will leave with a deeper understanding of your relationship with money and your own creative process as well as an actionable plan.



About Orna Ross

Irish indie author, Orna Ross, writes and publishes novels, poetry and the Go Creative! books and blog.

She is Founder-Director of the non-profit association for self-publishers, the Alliance of Independent Authors (ALLi) and the online author conference, the Indie Author Fringe and each year since 2013, she has been named “one of 100 most influential people in publishing” (The Bookseller).

Continue Reading 0

F-R-E-E-WRITING: Your Key to Banishing Blocks and Writing What You Were Born To Write

Monday, February 20
9:00 a.m. – Noon 2-5 p.m. Full Day Class

F-R-E-E-WRITING: Your Key to Banishing Blocks and Writing What You Were Born To Write
Writing is magic. F-r-e-e-writing is magic unleashed! F-r-e-e-writing—raw, fast, exact and easy–will enable you to write better and faster than you ever thought possible, and bring you greater health, wealth and happiness. F-r-e-e-writing reconnects you with your words and your life. You will deepen and expand your creative capacities, and have a sense of meaning, purpose and passion. Join two leaders in the digital writing and publishing world for a day of life-changing insights and creative breakthroughs through a transformative engagement with your writing. Handouts.

You will learn how to:

  • Write f-r-e-e, making your writing more expressive, creative, and alive with telling details
  • Reconnect with the joy, romance, and pleasure of writing your way
  • Free yourself from inner and outer critics
  • Enhance all your creative capacities, including making more money and creating the best publishing options for your book

Orna Ross, an Irish indie author, wants everyone to use the creative process for work, relationships, and money as well as books. She writes and publishes novels, poetry and the Go Creative! books and blog. Orna is Founder-Director of the global non-profit association for self-publishers, the Alliance of Independent Authors (ALLi). Since 2013, she has been named “one of 100 most influential people in publishing” by The Bookseller,, @ornaross.

Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion, and coauthor of The Self-Publisher’s Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 from Marin Bookworks, his book-design consultancy, and writes, a blog on book design, marketing, and the future of books,,

Fee: $159

Register here:

Continue Reading 0

Self-Publishing Salon with Joanna Penn and Orna Ross

Ask ALLi Self-Publishing Salon

Self-Publishing Salon

In this regular monthly Self-Publishing Salon, Orna and Joanna are partnering to discuss their writing and publishing projects, and bring you all the latest tools and trends for indie authors. 

Even though this Salon is primarily aimed at more experienced authors, there will still be takeaways and knowledge sharing that is relevant to all indie authors. But if you haven’t self-published yet or only have one book to your name, some of the strategies they discuss may not be relevant.

Event starts at 8:00pm GMT 

Global Dates and Times: 

Time: Like all ALLi Insights events, this one goes out on May 28th at 12noon PST (Vancouver) / 3pm EST (New York City / 6pm BRST (Sao Paolo) / 8pm GMT (London) / 10pm SAST (Johannesburg) /and +1Day 1.30am IST (Dehli) and 7am AEDT (Sydney) 

Meet the Ask ALLi Hosts

Joanna Penn Author ProfileJoanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.

She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011.

Connect with Joanna on Twitter @thecreativepenn

Orna Ross Headshot Black and WhiteOrna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”.

She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

Connect with Orna on Twitter @OrnaRoss

Where can you watch or listen to more Ask ALLi?

You can catch up on all of our videos on ALLi’s YouTube Channel

Subscribe to our Ask ALLi podcast on iTunes or Stitcher

Subscribe on iTunes

Stitcher Podcast Logo for link to ALLi podcast


RSS Feed Logo

Continue Reading 0